whats In a colour
20th May 2010
... Comments

73% of purchasing decisions are made in store and Studies by the Henley Centre have shown that colours can be used to create a positive influence on the consumer purchase process for the 3 main categories of shoppers:

1) Impulse buyers - who are most affected by red, orange and royal blues

2) Shoppers who intend to stick to a budget are mostly influenced by pink, teal, light blue and navy.

3) Traditionalist shoppers best respond to pastel pinks, rose and sky blue.

About the Author

frank g

Member since: 14th October 2011

Frank Golden's mission is simple; to ensure all his Print Hut's printed products are worth more to Print Hut's customers than they will cost AND able to clearly demonstrate this!!

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