The Power of Words and Adverts
4th May 2010
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£100.00 off all our printed products

Sounds good eh? Sadly not an offer this week, but an example of the power of a redeeming voucher.
Potential customers are exposed to hundreds of adverts across a wide array of media every day. Leaflets have a slight advantage over most other types of media, as they are tangible. You can hold a leaflet, read it, absorb the information and either put it in the bin, or keep it in your pocket for when you need it. The chances of a potential customer putting a leaflet in their pocket and keeping it for when they actually do need it are multiplied greatly if they have an incentivised reason to do so, such as a voucher.

Adding a voucher suddenly transforms a simple piece of paper into a potentially valuable piece of paper! If the recipient does not have an immediate and active need for the products and services being offered, then a proportion of the print will not make it beyond the first available bin. A voucher should make a potential customer think that the leaflet might come in handy in the future, and that they have a financially worthwhile reason to keep the leaflet until it is needed. Please note that offering a £5 discount when spending £1,000 does not do this! That said, a voucher doesn’t directly have to cost you a large proportion of your profit margin. You need to identify the range of offerings you can provide which sound very generous to the customer, but are actually very low-cost for you.
This also works on a personal level, as just yesterday we used vouchers to get into Warwick Castle and got 2 free child places which saved us £40.00 so vouchers really do work!

Charlotte Abbott

Finance Department

Print Hut!

Plenty of Print for Everyone!

The UK’s ONLY Ultra Wholesale Printing Company

01480 216 331

Call Free 0800 9545 014

www.printhut.co.uk

charlotte@printhut.co.uk

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About the Author

charlotte a

Member since: 26th June 2012

I am married to Wayne and a busy mum of 2 active boys aged 10 & 7 who both now attend Crosshall school and they keep me busy with all their different hobbies.
I currently work at PrintHut.co.uk®,...

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