Here you go saw this in the print week magazine so I thought I would share with you all, what I have always believed in. I recent study for the Outdoor Advertising Association has concluded that print is the most effective form of advertising there is; It said that every pound spent on advertising, a retailer can expect £3.57 in sales from television, while my mate print brings home a whopping £6.23!!! That begs the question why dont we all go out and spend £1000.00 on outdoor print media? Up the printers - thats what I say!!