Online Video Content - IGNORE AT YOUR PERIL!
5th July 2010
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Online Video Will Be The Next Big Thing - Ignore at your peril

 

Video is the hottest thing going on the web. If you’ve been thinking lately about starting a blog or setting up a Twitter account, you’re still slightly behind the curve. Everyone’s talking about video now… and with good reason.  It’s entertaining, it’s easy to find and consume, and it engages viewers in a way that text simply cannot. Video is on a meteoric rise, and shows no signs of slowing soon. 

 

Along with that trend, there is a growing segment of the online audience that has begun favoring sites that use video over sites that just have text.Additionally, video advertising is the fastest-growing form of online advertising  On just YouTube alone, the number of advertisers rose tenfold in the past year.

 

That means all your competitors are out there using video to steal away your customers… and it’s probably working.Remember when email started gaining momentum in the mid-90’s, and there were old-school business people that furrowed their brow and looked down their nose at this newfangled electronic mail trend, saying it was a fad and wasn’t for them?

 

That’s how people sound today who say similar things about video.  People don’t forward long, text-based jokes to each other in email anymore… they send links to videos.  If you want your content to be seen as something that is hot and fresh, you need to have it in the hottest and freshest format… and that’s video.

 

Video Is Where The People Are

On Line Video & YouTube is gigantic.  They claim to serve two billion video views per day.    

Video Sells Products - This one’s really simple.  Research shows that video helps sell products on retail sites 

 

Video Can Help You Get Discovered

 

Video is rapidly increasing in search engine importance.  Bruce Clay, one of the godfathers of SEO, has even said you basically won’t exist, in search engine terms, if you don’t have video

 

Video Helps Sell Products

This one’s really simple.  Research shows that video helps sell products

 

Conclusion

Online video is pretty much for everyone, and might eventually end up being absolutely vital to any successful web presence.

 

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About the Author

Phill @ The Best of St Neots

Member since: 10th July 2012

Lived in St Neots since 1975 and boy how its changed, always looking to promote everything great in and around our town.

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