Image is Everything! Don't Let Your Branding Be in a Mess.
19th September 2013
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What does your logo say about your business?

How professional are your flyers, advertisements, website, business cards and Social Media pages? And what about you shop and/or car signage? 

Do you have a successful branding for your business?

It's said that people form an opinion of a company within the first few seconds.

Powerful logo design should be strong, consistent and balanced without clutter to distract from it's message. 

By choosing a professional designer who understands the important factors of logo design, you will more likely be remembered and recognised by your existing and potential customers and build confidence in buyers that they are choosing the business that's right for them.

Here's some guidelines for inspiring logo design and your branding:

  • Should be distinctive and easy to spot at a glance
  • Visuals and imagery should be appropriate for your company
  • Should work in harmony with your company name
  • Logo should always be created in a legible font
  • Logo should look great in black and white as well as colour

Is this making you little nervous or maybe putting your head in a spin? 

Well, we're sorry but there's even more to it than that! Colour can also be a major decision regarding your logo. 

There are many theories that prove that colour can seriously affect the viewers desire, trust and willingness to a particular business. For example, law or financial companies tend to favour strong powerful colours to project trust and stability, where as natural health companies favour green to show the vibrant, earthy nature connection.

 But you don't have to do all this on your own. There are professionals out there that do this kind of thing every day and can use their expertise to do all of the above as well as help with website, print advertising, building and vehicle signage, and optimising your social media pages.

Here's some great companies in and around St Neots who are recommended for their customer service and to help with branding and getting more exposure:

Pix & Mix Graphic Designers

Limegreen Creative - Graphic Design, Photography & Video

Vital Sign Design

Banner Art

Harris & Ruffles

The Best of St Neots

About the Author

The Best of St Neots

Member since: 10th July 2012

Lived in St Neots since 1975 and boy how its changed, always looking to promote everything great in and around our town.

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