Bra Amnesty
23rd February 2012
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Richmond lingerie and swimwear boutique SL Privée has announced a bra amnesty for the period 10-18 March 2012.  All women surrendering an unwanted bra will receive a free fitting and new bra from Pleasure State (whilst stocks last).  All donations will go to Oxfam’s third world distribution programme.      


Apart from the primary aim which is to support a great cause, SL Privée expert fitter, Susana knows from experience that a majority of women actually wear the wrong bra size and so this promotion offers a free opportunity to feel the huge difference which a correctly fitted new bra can make.


Promotion of this event is planned through magazine advertising and social media, as well as street intercepts, all employing a theme along the lines of a police knife amnesty – the opportunity to hand in ‘offensive bras’.  


To learn more about SL Privée and for further details of this and other promotions, contact

About the Author

Nick T

Member since: 10th July 2012

I launched The Best of Richmond in 2005 and am passionate about supporting all things local. In particular, we work hard to showcase the best local businesses who give the borough its character and make...

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