Morrisons continues its search for a new wave of local foodmakers to provide locally produced food to its customers.
‘The Nation’s Local Foodmakers’ campaign will see Morrisons aim to recruit new suppliers from across England, Scotland and Wales. The campaign has already seen 153 local suppliers working with Morrisons since it started in 2017.
Morrisons has a priority of sourcing more local food and is keen to reduce the distance that food travels. The Local Foodmaker search will result in more customers being able to buy more food in a British supermarket that was grown, made, picked or packaged around 35 miles of their local store.
The new search will help Morrisons offer more local, British produce to customers. A 2018 report by DEFRA states that 60% of shoppers agree that they try to buy British food whenever they can, and 76% agree it is important to support British farmers.[i]
Suppliers are being invited to apply to work with Morrisons via their website: https://my.morrisons.com/foodmakers/.
Selected applicants will be invited to an event in their region where they will be able to showcase their food to customers and Morrisons staff, including Morrisons buyers, who will choose which products will take their place in Morrisons supermarkets. Applicants can apply at any time, and do not have to attend an event.
Morrisons will also be working with local food groups and food hubs, using their knowledge and expertise to source and select the best suppliers in their area.
Andy Atkinson, Group Customer and Marketing Director at Morrisons, said: “Our customers tell us they like to support local businesses and want to be able to put local products in their shopping trolleys. We have listened and are looking for the next wave of British and local foodmakers to work with.”
Morrisons is in a unique position to support British foodmakers because as well as operating 494 supermarkets, Morrisons is the UK’s largest fresh food maker.
Local Success Story
Family owned Murdoch Allan bakery is only seven miles from Morrisons Peterhead store. After attending a Local Foodmaker event, Murdoch Allan is now working with Morrisons. Morrisons Peterhead store has a full promotional bay of their bakery products, along with Point of Sale. The bakery’s known and loved product, Butteries, are in a further four Morrisons stores in Aberdeenshire.
Murdoch Allan’s Pie branch, Thaines Bakery, who supply the pies for the Aberdeen football ground, are also now sold in Morrisons Peterhead store. They have since
sold around 200,000 packs of pies from the store in less than a year.
Issued for and on behalf of Morrisons
Headquartered in Bradford since 1899, Morrisons is a British food retailer with more than 100,000 colleagues in 494 stores serving over 11 million customers every week.
We are British farming’s biggest supermarket customer and all Morrisons-branded fresh meat and everything on our butchers’ counters is 100% British.
Foodmakers and shopkeepers at heart, we have over 9,000 trained butchers, bakers, fishmongers, cheesemongers and other skilled in-store specialists making more and more food in our stores.
Morrisons has its own sites making meat, fruit & veg, fish, bakery and fresh food products – 18 in all – and is unique in preparing and making more than half of the fresh food sold in our stores. Food manufactured in our sites and stores is showcased with ‘Morrisons Makes It’ branding.
Morrisons is becoming even more competitive by cutting prices on groceries and continuing to offer great value on good quality products. We tailor the offer of each one of our stores to local tastes and demographics.
We also offer popular services including cafés, pharmacies, dry cleaners and over 300 petrol stations with further services being added all the time.