Walking into a room full of strangers can be nerve-wracking — especially when you’re new to networking. The truth is, networking doesn’t have to feel uncomfortable or forced. With a little preparation and a shift in mindset, you can walk in with confidence, make meaningful connections, and walk out with real opportunities.

Here’s how to get started:

1. Start With Your WHY

Before you attend any networking event, get crystal clear on your purpose. Ask yourself:

• Why am I going?
• What do I want to achieve?
• Who would I like to meet?

Whether you're looking to meet potential clients, find collaborators, or simply build confidence in talking about your business — knowing your “why” helps you stay focused and gives you direction. It can also take away some of the nerves, because you’re walking in with intention, not just ‘seeing what happens’.

2. Build Relationships, Not Sales Pitches

One of the most common mistakes new networkers make is trying to “sell” straight away. But networking isn’t about handing out as many business cards as possible or delivering the perfect elevator pitch. It’s about people — and people don’t like to be sold to in a social setting.

Instead, aim to build relationships. Ask questions. Show genuine interest. Be present. The goal isn’t to walk away with a sale that day — it’s to plant the seed for future conversations. The follow-up is where the real business happens.

3. Always Follow Up

After you've made some initial connections, make time to follow up — ideally within 48 hours. Send a message, connect on LinkedIn, or even better, arrange a one-to-one meeting over coffee or lunch.

Face-to-face follow-ups are especially powerful. People tend to open up more in a relaxed setting, and those conversations often lead to deeper, more productive connections. A quick intro chat at an event can turn into a partnership or opportunity with just one follow-up.

4. Listen More

If you’re worried about what to say, here’s a tip: great networkers aren’t great talkers — they’re great listeners. You don’t have to dominate the conversation to leave an impact. Instead, ask thoughtful questions, let people share their story, and actively listen.

This not only makes the other person feel valued, but it also gives you better insight into how you can help them, collaborate with them, or refer them — all of which builds long-term trust and reciprocity.

5. Be Visible — In the Room and Online

Networking isn’t just about being in the room — it’s also about showing that you were there. Take a moment to capture a photo, tag people you met, or share a quick takeaway from the event on your social media.

It may seem like a small thing, but that one post could lead to a new follower, a message in your inbox, a meeting, or even a new client. Being visible keeps you top of mind and shows others that you’re active, engaged, and part of the local business community.

6. Where to Start? Try Thebestofnorthwest

If you’re unsure where to begin, Thebestofnorthwest offers the perfect introduction to networking — without the pressure.

We take networking out of the boardroom and into vibrant, relaxed settings. From social events like Business Over Bowling to afternoon meetups at local cafés and restaurants (with delicious food included), we create opportunities for genuine conversations to flow naturally. We’ve even hosted sessions in unique venues like Vertu Land Rover Bolton — proving that networking doesn’t have to be too formal or intimidating.

Our events are built around creating connections, not sales pitches, and we welcome first-timers with open arms. Whether you’re just starting out or looking to grow your network in a more meaningful way, you’ll find a friendly, supportive community ready to help you thrive.

Networking doesn’t have to be daunting. When you approach it with the right mindset — one that’s about connection, not conversion — it becomes a powerful way to grow your business, your confidence, and your community.