Taking over the town centre next Saturday (22nd August), the free family-friendly festival will bring together live music, colourful parades, a pop-up beach, street performances and fun family activities, alongside plenty of food and drink and, of course, Pina Coladas (both alcoholic and non-alcoholic).
Now in its sixth year, the festival promises a packed day of entertainment with activities taking place across the town, including at Apple Market Place, Witton Quarter and Barons Quay.
Organised and funded by Northwich BID, with the support of Northwich Town Council and Barons Quay, and sponsored this year by Barrhead Travel, the festival first launched in 2021 after it was discovered that Rupert Holmes, the artist behind ‘Escape’ (The Pina Colada Song), was born in Northwich in 1947. A social media post suggesting the town should celebrate the unlikely connection quickly went viral and the Pina Colada Festival was born. Six years on, the festival has become a firm favourite in Northwich’s events calendar with thousands of visitors joining the tropical-themed celebrations each year.