Future Strategy for John Lennon Airport

2nd April 2013

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MATTHEW THOMAS, Liverpool John Lennon Airport chief executive, in an interview with Liverpool Daily Post, talked about the strategy for the Airport. JLA aims to reposition itself by moving away from the perception of the airport as a short break budget airline base to a holidays and business hub. JLA are also confident that the airport’s latest operator, Norwegian, can deliver a new period of growth and open up US and Asian routes for Merseysiders through Norwegian’s Oslo hub. Mr Thomas took over from former chief executive Craig Richmond earlier this month, stepping up from his role as commercial director for JLA parent group Vancouver Airport Services. He is keen to establish links with city stakeholders such as hotels, restaurateurs and the leisure sector in a bid to maximise the potential from inbound passengers, saying: “We need to work very hard to partner up with Liverpool. It is not just about an airport. We are talking to stakeholders about the value of an airport.” Read More: http://goo.gl/KxYBn Author Matt Connaire