Before parting with your hard-earned cash, here's 5 key questions to ask advertising sales people:
1. How will I know what response I get from advertising with you ?
It's crucial to know how well your advertising is working for you and there's plenty of ways to do this - make sure you get an answer to this very important question.
2. What return on investment can I expect from advertising with you ?
Once you know what response your advertising's bringing you, simply compare it to the cost of the advertising to get your return on investment - all advertising should at least pay for itself.
3. How will you ensure my advert achieves maximum impact ?
It's not just about buying space or airtime, your advertising message needs to achieve maximum impact, so make sure your advertiser can answer this critical marketing point - don't just be "sold to".
4. Can I see recommendations from your other advertisers ?
To get real confidence in your advertisor, ask to see recommendations from customers that are already getting impressive results and returns from their advertising.
5. What guarantees do you provide ?
In the event that your advertising doesn't deliver the results and returns promised or expected, what will your advertisor do about it ?
At thebestofkingslynn, we promote only the best, local businesses.
If you think your business is one of the best and you'd like to know what thebestofkingslynn can do for you, and here our answers to the questions above, call Simon on 01553 673183or e-mail him here.
10th July 2012
Owner of thebestofkingslynn, proactively showcasing and promoting the best local businesses, events and news in and around Kingâs Lynn and West Norfolk. Also on the lookout for local scams, rogue traders,...