Earlier this week Rupert Murdoch (right) predicted there would be no more newspapers in 5-10 years' time, because of competition from the internet.
Murdoch, the chairman and chief executive of News Corporation, said all papers were under "extreme pressure" from the internet, adding that while some still prefer the "tactile" experience of the printed product, it would not last forever.
Murdoch also added that the internet had sent newspapers' circulation and advertising revenues into decline and recently forced Johnston Press to turn some of its regional newspapers into weeklies:
"The fact is, the internet came along, slowly developed as a source of news, and now is absolutely in our space and I think it's been responsible for a lot of loss of circulation."
The table below, showing the decline of Daily and Sunday newspapers in Great Britain over the last 50 years or so, shows why Murdoch may have arrived at his prediction.
One of the challenges faced by businesses and advertisers is how to reach the 6-7 households in every 10 that already no longer take a newspaper !
