Here are 5 fairly compelling, research-based reasons to invest in and raise the online profile of your business locally:
1. 74% of respondents to a survey by WebVisible and Neilson (W&N) used search engines to find local business information versus 65% who turned to Yellow Pages, 50% who used Internet Yellow Pages and 44% who used traditional newspapers.
2. 86% surveyed said that they have used the Internet to find a local business, a rise from the 70% figure reported the year before (W&N)
3. 80% reported researching a product or service online, then making that purchase offline from a local business (W&N)
4. According to Yahoo, online advertising drives £6 offline (in stores) for every £1 spent online.
5. Search engine marketing has a greater impact on in-store sales lift than display advertising - 3 times greater, in fact (Yahoo)
If you'd like to know how thebestofkingslynn, thebestofderehamandswaffham and thebestofbrancasterandtheburnhams raise both the online and offline profiles of many local businesses in West Norfolk then call 01553 673183 or contact Simon on 07868 343405.
