Do you own or manage a Jersey business? What makes you most proud of it?
28th August 2014
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We live in a competitive world and to survive local businesses need to be good at what they do. I hope that you will take a minute or two to think about what your business does better than most of your competitors? Maybe;

  • Your staff are better trained or qualified 
  • Your staff have more experience than most
  •  You offer better customer service 
  • You offer better value for money 
  • You keep in closer contact your customers 
  • You offer a wider range of services or goods 
  • You offer a unique service 
  • Your customers trust you and would recommend you 
  • Basic stuff like happy staff and staff who clean up after themselves 

I am sure that you can think of other aspects of your particular business that make you proud.

Now the question is how do you connect with potential customers who are looking for the services or goods that you provide and value the things that you have identified as making your business special?

You can be fairly sure that they will search Google for information to help them select a suitable business. Will they find you and see that your business offers exactly what they are looking for?

Currently the answer is probably no they won't.

This is where we can help, we can assist your business to get great Google search results when someone searches for your sort of business and adds details that are important to them so that they get more meaningful search results.

Let's say they are looking for a Carpenter in Jersey but they want one that has experience, is recommended and offers good value. They would probably search Google UK (to avoid all the New Jersey results you get on Google.com) and their search request would be 'jersey carpenter experienced recommended good value' now if they get an exact match you can be pretty much certain that they are going to call that business.

If you actually do that search the first result you get is for David Spiller and his business feature on thebestof Jersey.

Now think about a couple of the aspects of your business that you have identified that make your business special and do a similar Google UK search, do you come out at the top of page 1? Are you even on page 1? If not you should drop me an email at jersey@thebestof.co.uk, I will send you some more details.

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About the Author

Kevin S

Member since: 9th July 2012

Hello and welcome to thebestof Jersey blog, I hope that both locals and visitors to the island will become involved. Please let us know about local businesses that go that extra mile and about things...

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