The Decided Woman
  • Urban MBA
    3 Wenlock Street
    London
    N1 7NT
  • Thursday 1st October 11:00am until 3:00pm
Move before you're ready. A half day interactive workshop for women founders.

Move before you're ready. From second guessing yourself to trusting who you are.

You've been told to "fake it till you make it." But what if that advice is the very thing draining your energy and keeping you stuck?

In this interactive half day, we move beyond surface level confidence tips. We go deeper into identity work that produces tangible business results.

This session is for women who are:

  • Capable and qualified, but still pausing before they move.
  • Tired of performing confidence and ready to act from who they actually are.
  • Ready to question the stories they've been told about who gets to be visible, credible and successful.
  • Willing to think critically about the voices they listen to, including their own.

What we'll cover:

  • Why "fake it till you make it" exhausts you, and what to do instead.
  • The difference between performing confidence and acting from a decided identity.
  • How confidence gets undermined, particularly for women of colour (microaggressions, being the "first" or "only", extra scrutiny).
  • How to distinguish self doubt from intuition and useful caution.
  • How to think critically about advice, AI output and your own internal narratives.
  • How to build a way of working that allows you to keep showing up without burning out.

What you'll leave with:

  • A named Founder Pause Pattern, the specific way you stop yourself right before it matters.
  • A Reclaimed Story Statement, the story you're dropping and the one you're choosing instead.
  • A Thought Discernment Map, a simple tool to interrogate thoughts like "I'm not ready" or "People will think I'm trying too hard."
  • A Personalised Founder System: one weekly visibility action, one revenue action, one relationship action, one recovery practice, and one boundary that protects the system.
  • A 48 hour reset action you commit to completing immediately after the workshop.

Format: This is not a lecture. You will write, speak, question and make decisions throughout the session. The room is designed to be psychologically safe, practical, and deeply honest.

Who this is for: Women founders who are building a business or side project, done with workshops that motivate them on the day and change nothing by Monday, and ready to be honest about where they actually are, and to move anyway.

Price: £25. Book here: https://www.eventbrite.co.uk/e/the-decided-woman-tickets-2000604370527?aff=oddtdtcreator

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