Together with the new entrance signage the suite of marketing collateral includes a “Big Book” over-sized A4 brochure running to 38 pages, a “Little Book” pocket sized version of the big book, an iPDF digital version for emailing to prospective clients and a new website.
Wayne Hall, managing director of design agency Impact, said: “The new Haverhill Research Park brand identity has been created to encapsulate the very essence of the region in discovering new horizons in science technology and research.
“The four coloured lines logo, represents the four development plot opportunities available at Haverhill Research Park. This highlights the possibilities that each occupier, who locates to the site, has in building a new business horizon for the future. Ultimately this is represented by an inspirational sun/horizon icon made from the four lines,” adds Hall.
The new signage comes at a time of significant steps forward in bringing the park to fruition.
Nic Rumsey, the Director of Jaynic, the developer of Haverhill Research Park, commented: “We are delighted with the new branding, which brings a fresh look to the park and comes at a time when exciting things are happening here.
“Last week we received enterprise zone status as part of the Cambridge Compass Enterprise Zone. We are in detailed negotiations on the funding of The Epicentre, our new innovation centre, and are in active discussions with potential occupiers,” he added.
The park’s “Gateway to Haverhill” location is within 17 miles of Cambridge and in an area of South Cambridge known for its business and technology clusters including bio science, electronics, advanced materials, software, printing, instruments, engineering and clean tech.
Haverhill Research Park gives easy access to the A11/M11 leading to Stansted Airport and London.
It is divided into four plots with planning consent for a total of 450,000 sq ft of business/research space. Full infrastructure is installed, with 30 acres of landscaped grounds, on-site amenities, and within walking distance of nearby shopping. The park provides prospective occupiers with the ideal work-life balance.
Additional attractions include:
• Tailored pre-let property solutions within 15 months
• Business rates relief of up to £275,000 for every occupier until 2022
• On-site pub restaurant and nursery with excellent local facilities nearby.
The Cambridge Compass Enterprise Zone will come into full effect on the 1 April 2016.
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