Founded in 2003, LinkedIn is the social network that is specifically designed for career and business professionals to connect, with its main focus being to facilitate the building of strategic relationships. Unlike other social networks where the concept is to become “friends” with anyone and everyone, with LinkedIn it’s more about the type of connections you make, not the volume. Think quality, not quantity. Think professional network rather than solely a social network. Users span the full professional spectrum – from those who have just graduated from college and are embarking on their career, to those who have been in the business arena for years and have a wealth of knowledge to share.
Many people refer to LinkedIn as the “Facebook for business” and the platform now has more than 500 million professionals registered, with around half of those using it to cultivate their careers and businesses on a daily basis. Used by many as an online CV to highlight your abilities and recommendations, it’s a great way to showcase your work experience.
So it makes sense that being present on LinkedIn is equally as important as any of the other social media platforms for a business. Here are our top tips that cover what you need to know to maximise your business presence on LinkedIn.
If you’re still in the dark on how to harness the capability of LinkedIn for your business don’t despair. Speak to SocialBee Social Media who can take on as little or as much of the process for you.
Member since: 23rd February 2015
The chances are you know me or have heard of me, hopefully for all the good reasons.
I have 2 children Mia aged 10 and Hayden aged 6.