3 reasons why your marketing may not be working for you
9th December 2014
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One of the things I've heard from a few people when talking to them about marketing is 'I've tried that but it didn't work for me'. They're keen to grow their business but they want to understand how to make sure their marketing budget works hard for them. So I thought I'd share with you 3 of the common mistakes that companies make and why their marketing may not be as effective as it should be. 

1. It's not linked to business goals

If you haven't set clear business growth objectives it's very hard, if not impossible, for your marketing activity to be successful. After all if you don't know where you're going how will you know if you're going in the right direction?

2. It's a one-dimensional activity

Marketing should be a constant stream of activity across many communication channels to reach your target audience - some companies rely on one type of activity (eg advertising) and wonder why results are disappointing.

3. It's not sustained

Sometimes companies find that marketing is on the 'to do' list as an important task but that other urgent priorities get in the way. To be effective marketing has to be continuous activity to raise awareness, build your reputation and generate enquiries.

 
Tracey Shrimpton has over 20 year’s marketing experience working for companies including Hewlett Packard, Royal Mail, Hitachi and AQA. Tracey lives in Fleet and is the owner of thebestof Fleet helping small and medium companies to grow by using marketing to stand out from their competitors, build their reputation and generate enquiries for their business. To request a free marketing review of your business click here.
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About the Author

Tracey S

Member since: 27th June 2014

I have over 20 year’s marketing experience working for companies including Hewlett Packard, Royal Mail, Hitachi and AQA. I live in Fleet and am the owner of thebestof Fleet helping small and medium companies...

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