As part of the Google Ad Grants scheme, the Teignmouth-based agency will be running multiple PPC campaigns for the charity, worth $10,000 in advertising a month, completely free of charge. The campaigns, which will be monitored closely by a team of experts, will drive quality traffic to Microloan Foundation’s website and significantly increase the awareness of the life changing work they do. Founder of Aquamarine Media, Alona Kemmett, said: “We’re confident the PPC campaigns will have a hugely positive impact. By ensuring the campaigns are reaching the right people, we’ll be able to help more of the poorest women in Africa feed their families through the charity’s incredible work.” Claudia Esseen-Jayes, Microloan Foundation’s Marketing and Digital Officer, said: “We’re incredibly grateful for the expert help of Aquamarine Media. It’s crucial for us to gain supporters because the more people that know about us, the more women we can help build a life out of poverty in rural Africa.”Microloan Foundation provides small loans (on average £72) to women in rural Malawi and Zambia so they can set up their own self-sustainable businesses; enabling them to work themselves and their families out of poverty. The women are offered ongoing business training and support, with all repayments then recycled to make more loans.
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