📅 A couple of weeks back we gave you an insight into how to make your Facebook Ads stand out with the type of image🖼️, colour🌈 and wording ✍️
This week we’re expanding on that to make sure you don’t lose out on a tactic that will make your ad hard to miss.
It's a really simple trick that will increase your conversion rates, engagement and return on ad spend with virtually zero additional work by you... sound good? 😃
Here it is:
Instead of using the conventional rectangular (1200 x 628px) size images on your Facebook Ads...
...use square ones! (1080 x 1080) 🟩
Yep - that's it. 👍
Here's why it works:
Facebook is a real estate game. You're bidding for spots on your prospects’ newsfeed.
🗝️Now here's the key - Facebook doesn't care how BIG the spot on that newsfeed is - and square images take up much more room.
📱 The traditional size only takes up about a third of the screen (as most people look at Facebook on their phones now). However, a square image fills the entire phone! 📱
The square ad image is going to help you get noticed by a lot more people, removes distractions from your viewer and gets you more 'bang for your Facebook Ad buck!'. 🤑
So with your next Facebook Ad why not swap out the old rectangle for a square - you'll be amazed at what it can do! 😲
And if you need some help or direction with Facebook Ads and how to make them work for your business, just give us a call on 01737 350 079 and we’ll be happy to talk you through it. ☎️
Nigel & Maggie
10th July 2012
We love the great local businesses and community