🤔 It’s a FACT that most people will be sceptical about what you offer.
Whether you’re offering weight loss solutions, a new boiler, a family holiday or even marketing advice(!) your potential customers will be sceptical of you.
👌 And that’s normal!
From childhood, we’re taught to be wary of people we don’t know…and to never make a fast decision when it comes to buying something.
So to expect your prospect to go against the very habits and beliefs that are ingrained in childhood is foolish. 🙈
That’s why this week’s Tuesday Tip is to…
⭐Address scepticism head on. ⭐ Most people try to gloss over this. But both you and your prospect know it’s there and if you pretend it’s invisible, you look like a fool. The best approach is called the “you might be wondering” language pattern. 👍 It works like this:
👉 First, you identify the main area of scepticism. Let’s say you’re selling a course on Email Marketing …and the main area of scepticism is that people think it’ll be too hard from a “technical” perspective. 👉 The next step is to address this objection by framing it as a question. Like this:
“You might be wondering how you’re going to survive the brutal paces of having to figure out complicated systems and software.”
👉 Now it’s time to answer that question using the classic…
“Feel, Felt, Found.”
It looks like this:
“I know exactly how you feel. In fact, I felt the same way when I started! And up until recently, there really was a brutal learning curve. In fact, it was worse than most people realise! But recently, I found a simple way to get my emails sent that’s 100% tech-free. I was able to set everything up in an afternoon, and it was so easy… I didn’t even have to read the instructions! In fact, there was no software to install, no “code” of any kind, and when I think about it… it was actually fun!”
Now you’ve not only addressed their scepticism – but you’ve crushed it into oblivion!💥
So the next time you want to sell something do this:
😲 You’ll be amazed at the difference it’ll make!
If you have any questions, get in touch with thebestof Epsom and Ewell today and they’ll be happy to help – firstname.lastname@example.org / 01737 350 079
Nigel & Maggie
10th July 2012
We love the great local businesses and community