Does your business have a Facebook page? If it has – fantastic! If not, you might like to give it some thought. After all, there are lots of ways a Facebook paged can work for your company:
Firstly, it can work in a similar way to a personal Facebook account. It can give your business a face and an online presence that makes it easier for you to engage with your customers. You can share your (appropriate!) news e.g. new products, new team members, information about office closures and all those kind of things that people need to know. It’s also easy for your customers to share your information with their friends, especially if you’ve got a special offer or an event going on. Facebook is a very versatile medium as you can put up information as detailed or general as you like and share web pages from other companies that you’re working with - they’re bound to reciprocate and give your business more visibility!
Another great advantage is that you can also share photos really easily. You might like to put up photos of a new product or a shop refit, even “memes,” quotations and ideas to inspire and amuse. Think of what might give a potential client an idea of the kind of company you’re running and upload it. You can also use Facebook updates to interact with potential customers. Be really proactive: ask for opinions and try and get a discussion going. You can do a bit of market research...or get people to answer silly questions during their tea breaks!
Crucially, though, this is a matter of publicity. Nearly all of us have a Facebook account, nearly all of us log in every day to see what’s going on. Your company’s information could be right there on people’s news feeds very, very easily and for FREE – without it being there, you’d have to rely on people finding your website and visiting it.
If you think you don’t have time to keep up with social media, think again. A great tip is to use the “schedule” button which is the clock symbol under the status update box. Set aside half an hour a week to schedule five days’ worth of updates – it’ll also stop you accidentally spending half an hour a day on Facebook!
So, if you don’t have a business Facebook page yet, set yourself one up. Improve your contact with customers, share more information with them and – most importantly – get yourself seen.