On Wednesday 18th February, from 5pm–7pm, Care UK’s Sandfields, on St George’s Road, will be holding a special event as part of The Big Dementia Conversation, a nationwide initiative designed to show people how to better understand common symptoms and how it is possible to live well with the condition.  

While awareness of dementia has improved, survey data from Care UK reveals families still face challenges when it comes to communicating with loved ones. Nearly four in ten people (39%) said they avoid visiting relatives with dementia because of how difficult it can be, and nearly all of those polled (96%) feel communication barriers prevent meaningful interaction.

To help address these challenges, Care UK has relaunched its Big Dementia Conversation for the third year running, encouraging practical support and greater understanding for families and communities.

The “Let’s talk about dementia” session at Sandfields will be led by dementia expert Linda Dawes. The event will explore practical ways to communicate more effectively with people living with dementia, while offering simple strategies to stay connected, reduce frustration, and create more meaningful moments in everyday life.

Malaika Charles, Home Manager at Sandfields, said: “When dementia progresses and a relative begins to experience increasing cognitive impairment it can be challenging for families and friends to know what to do or say.

“Many people find it difficult to communicate effectively with a loved one living with dementia or to connect sensitively when a family member becomes confused or disoriented. We want to change this, which is why we’re delighted to be taking part in the Big Dementia Conversation again by hosting our own free advice event.

“We encourage the local community to join us so that together, we can build a more dementia-friendly Cheltenham.”

In addition to the event, the Cheltenham community can explore a newly launched online advice hub, which features in-depth conversations with families of people living with dementia alongside expert advice from Care UK’s dementia specialists. They can also obtain a free guide. Packed with practical tips, the guide is designed to help relatives overcome communication barriers and interact more easily and confidently with loved ones living with the condition. To find out more, please visit: careuk.com/bigdementiaconversation. 

For more information about Sandfields and to book your place for the event, please call Customer Relations Manager, David Blake on 01242 801867 or email david.blake@careuk.com.

Sandfields is a state-of-the-art care home which provides full-time residential, nursing, dementia and short-term respite care. The care home incorporates plenty of space for hobby and leisure activities and includes its own cinema, hair salon and café.