Members of thebestof Bishop€'s Stortford, Right Angle Design, rebrands thebestof Hertford's Kids Connection
22nd January 2012
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Web and graphic designers often have a diverse portfolio of clients; from educational institutions to industrial companies; beauty salons and hairdressers to accountants and IFAs.


Based in Much Hadham, Bishop’s Stortford, Right Angle Design is known as ‘the small agency with big connections’. Owner, Tony Whitehead, was recently asked by Kids Connection – a one-stop-shop for school, Scouts’ and Guides’ uniforms and dancewear, and member of thebestof Hertford – to completely rebrand their business. 


The project required a complete overhaul of the company’s logo, identity and branding. Right Angle Design not only created a new website for Kids Connection, but has also created designs for a huge range of POS and marketing, from their carrier bags to branded stationery, plus the provision of all-new lifestyle and product images.


Tony Whitehead explains, “We know that our recent rebranding has worked for the company as it has already seen huge improvements in promoting the business. They have recently attracted the attention of a lot of new schools and there has been an increase in traffic to the Kids Connection website.”


Anne MacDonald, owner of Kids Connection commented, “Kids Connection’s experience with Tony from Right Angle was excellent. Tony was easy to talk to and listened to what we, as a growing company, was trying to achieve. Our new logo and website are fantastic thanks to Right Angle.”


Following on from the success of the Kids Connection rebrand, Right Angle Design is currently working on a large project for a chocolate retailer. It’s a hard job, but someone’s got to do it!

About the Author

Ian M

Member since: 10th July 2012

I've been running The Best of Bishop's Stortford since 2010 and I'm passionate about supporting all things local. In particular, we work hard to showcase the best local businesses who give the area it's...

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