Tiger Woods has, without any doubt, has shown complete mastery over Golf courses around the world. However recent revelations over his private life demonstrates his complete lack of control over HIMSELF, in particular, over his sexual desires.
So its not surprising to see his wife, together with companies like Procter & Gamble’s Gillette, Swiss Giant Tag Heuer, Accenture, AT&T re-considering their associations with him.
Let us acknowledge the ingenuity of the Marketing People to position "talented" individuals to the status of Demi-Gods merely to "sell" products many times more than they would normally be worth.
But the very fact that the same companies are now distancing themselves from Tiger Woods shows that character is still far more important to us all than talent.