It sounds a simple question, but it can really stretch your mind.
Whatever your business is, accountant, florist, hair salon or oil company, you want it to be a success - and you want your customers to keep coming back.
Someone I know has been to Disney World in Orlando for 18 years running. It is a great place for a family holiday and it doesn't matter if you are 8 or 80. The reason for their success is the quality of everything they do. They strive to be the best and they make sure that your experience of customer service is really great.
Take time to ask yourself this question about every stage of your business - what would the best in the world do? If you don't know, find out. There will be a leader or leaders in every industry, and if they are the best they won't mind sharing it with you.
Walt Disney had to fight his own family share-holders to invest in the best service and the best products. But it really paid off.
And if you are the best at what you do, please tell us about it, so that we can share the good news.
Harry Cooksley
The Best of Aberdeen
