Pretty much every business in the UK will tell you that ‘word of mouth’ is an important part of their business. It’s how they get a lot of their new customers. Yet so many businesses do nothing to encourage or facilitate word of mouth. Crazy. Particularly in times like these.
One of the easiest things any business owner can do to help themselves with this is to pull together a collection of testimonials from their existing customers. It’s easy-peasy to do and here’s a really compelling reason why testimonials matter so much:
- Our data shows that businesses on www.thebestof.co.uk with six or more testimonials get, on average, almost THREE TIMES as many visitors to their pages than those businesses with no testimonials;
Now, it’s not a huge mental leap to realise that that means they are likely to be getting three times as many phone calls, three times as many web enquiries, three times as many new customers etc.
Take a look at the following links and see how completely endearing and trustworthy these businesses appear because of their testimonials:
Gift shop in Bury
Physiotherapist in Henley
Landscape Gardener in Kingston
Florist in Coventry
Restaurant in Ormskirk
I met a builder yesterday who told me a great story about how we was out quoting for a job. He was about to show some photos to the potentail client of jobs that he’d done previously when she said – “oh don’t worry about that. We’ve read all your amazing testimonials on thebestof...we know how good you are.” Check out this Twickenham builder here
In short, what’s clear is that business owners underestimate the power of testimonials at their peril. It takes only a few minutes focus and effort to pull together half a dozen great stories from your customers – and the value of those stories to your business will be significant.
What others say about you is at least ten times more powerful than what you say about yourself and in the 21st century, in this new, emerging economy, more than ever YOUR potential customers are seeking reassurance from others. Smart business owners will have that ‘reassurance’ on tap and available all the time – with a bunch of great testimonials.