Blog article provided by local marketing agency: S.C. Agency
Branding plays an important role in establishing a company image. Your identity is how your customers and potential customers will ultimately decide whether your product or service is right for them. For example this could be for a number of reasons such as quality, service, value, ethics, beliefs, price etc. Global organisations realise the importance of this and invest to ensure the brand does not become outdated or not as prominent against the competition.
If you feel that your business/product or service is not being promoted effectively from a brand perspective then maybe it is time for you to rebrand? It can reinvigorate a business but it's an exercise that can carry high risks. Below are a few points to think about to help you decide what level of rebrand your business might need.
Consideration prior to rebranding
Keep your brand fresh - review it regularly
Monitor changes in the market
Research your customers' opinions
Judge how dramatic your rebrand needs to be
Evolution or revolution
Keep change subtle if you're in a strong market position
Be more radical if you're losing customers
Where to begin
Keep it clear and simple
Differentiate yourself from the competition
Respect the emotional attachment your employees and customers have to your existing brand
Make sure you can deliver on brand promises
Ensure the branding is consistent throughout all forms of communication
Call S C Agency on Rushden 01933 375174 for more information on how to make the most of your Brand Identity.
