Creating a Customer-Focused Culture
How to unleash your people power and add value to your bottom line
EXECUTIVE EDUCATION
One day course: Thursday 29th November 2007
In an increasingly competitive and global marketplace, marketing can no longer be seen as a discreet business function carried out by one department. The most successful companies recognise that marketing is a philosophy; a way of doing business that motivates every single member of your staff to serve your customers and deliver the differentiation necessary to produce real returns.
This unique one-day course examines the links between marketing, operations and human resource management in order to create a truly customer-focused organisational culture. It will demonstrate how an integrated approach to these strategic areas can unleash the untapped potential in your
people to create value for your customers and ultimately boost the bottom line of your business.
The course on Creating a Customer-Focused Culture will be delivered at The IBS in partnership with Andrea Howroyd
and Lisa Underwood of Assist Consultancy Group Limited.
Andrea and Lisa have worked together for over five years and formed Assist Consultancy Group Limited to provide
professional consulting services in the areas of Human Resources, Marketing, Training and Project Management. They
aim to combine theory and practice to add real value for their clients.
Who is it for?
This course is for anybody with a strategic input into their organisation (regardless
of its size), who wishes to gain a greater understanding of how an integrated approach to marketing, operations and human resources can deliver value to your customers and your bottom line.
Equally, marketing practitioners are welcome to attend in order to boost your understanding of current best practice and to enable you to develop your strategic contribution within your organisation.
Programme Structure and Content
This is a one-day course that will take place at the Isle of Man International
Business School from 9.30am to 4.30pm.
For further details and application form call:-
T: +44 (0)1624 693709 F: +44 (0)1624 665095
or email:-
enquiries@ibs.ac.im www.ibs.ac.im
For more information about Assist Consultancy Ltd click here