The brilliantly titled organisation "ladies in beef" have launched Great British Beef Week to positively promote beef in Britain.
Making it even more traditional, the day takes places around St Georges Day - and even took place on the same day of the Royal Wedding in 2011. The idea is that ladies can beef can promote the versatility of beef and encourage people to eat it as part of a balanced diet.
To do this people need to be convinced of the quality of the beef - which is why they are flying the flag for the red tractor trademark. Leader of the campign is Lynda Bellingham, the star of Loose Woman and Calendar Girls and the daughter of a farmer. The group have said: 'We're proud to support the Red Tractor as we're passionate about great quality British Beef.'
Red Tractor means that you are guaranteed good hygiene, animal welfare and protection of the environment amongst other factors. And the week definitely has some big name supporters to boot.
Asda, Sainsbury's, Tesco and Waitrose are all on board, plus the South West Farmers Co-Operative will show their support in all nine of its branches. All this plus the help of independent butchers and farm shops means that consumers should support the week more too, as they follow suit from their local outlets.
CLICK HERE for Checkett's Family Butcher in Moreton in Marsh and HERE for Henry's Meat Counter at Wyatts Farm Shop, Gt Rollright.
