Sign In/Up Search Sections

Bringing trusted Stratford Upon Avon businesses and the community together

about us

Stratford has a rich heritage of culture and history, with a wealth of tourist attractions that bring people from all over the world to our fair town. And with the help of one of the most interactive tourist information services in the UK, you'€™ll soon discover that it'€™s Not Just Shakespeare that Stratford has to offer!

 

There's always a reason to visit Stratford - and it's 'Not Just Shakespeare'!

 

Stratford upon Avon has long been a 'Mecca' for tourists from the UK and overseas. Its history, culture, beautiful buildings, award winning attractions and famous connection to a certain iconic playwright means that a trip to the UK simply isn't complete without a visit to Shakespeare's birthplace.

 

However, there is much more to Stratford and the stunning surrounding towns, villages and countryside than the 'Bard of Avon'. Stroll down the streets of Stratford and fall in love with the half-timbered buildings, tearooms and canalside theatres; explore a little further and discover historic Alcester, the charming Henley in Arden, the famous Cotswold villages and a multitude of churches, country estates, gardens and family attractions.

 

Not Just Shakespeare is dedicated to bringing the magic of Shakespeare's county to life for visitors and locals alike. Its Visitor Information Centre in the centre of Stratford and extensive website provides you with all the information you need to find the many hidden gems this beautiful part of the world has on its doorstep, including:

 

  • 10 things not to miss
  • 48 hours of arts and culture
  • A week of exploring
  • Accommodation
  • Tourist attractions and museums
  • Theatres and nightlife
  • Eating and drinking
  • Public transport

 

And because Not Just Shakespeare is a completely independent information service, you can be assured of totally impartial, honest advice.

 


 

Visitor Information Centre

 

Located in the heart of Stratford's historic town centre and open every day except Christmas Day, the Not Just Shakespeare Visitor Information Centre has everything you need to experience the very best this rich and diverse town and the surrounding county has to offer.

 

Friendly, knowledgeable staff can help with:

 

  • Accommodation and dining advice
  • Discounted attraction and theatre tickets
  • Details of local events, festivals and occasions
  • Local and national transport information
  • Brochures, guidebooks and maps

 

Open seven days a week from 10am until 5pm, the Centre can be found at:

 

STMO's Magic Alley

Henley Street

Stratford upon Avon

CV37 6W

 

Phone: 0844 824 8600

 


 

Virtual Tour Guides

 

Discover Stratford's long and proud heritage by downloading a Virtual Tour Guide to your smartphone.

 

'In the Footsteps of William Shakespeare' is a circular tour of Stratford's key sights and attractions, which can be started anywhere on the route. Enjoy stunning photography, GPRS, simple directions and informative, entertaining history about the town delivered by local author and broadcaster, Dave Matthews.

 

Coming soon to a smartphone near you:

 

  • In the Footsteps of the Stratford Ripper, John Davis - ghost tour of Stratford
  • In the Footsteps of Piers de Gaveston - a dark history tour of Kenilworth
  • In the Footsteps of Jane Austen - Stoneleigh Abbey
  • In the Footsteps of Robert Dudley - a tour of Warwick and its castle

 


 

STMO Media Group

 

Not Just Shakespeare is enthusiastically owned by the STMO Media Group, otherwise known as 'Seek the Magic'. For the last 21 years, STMO has specialised in delivering a magical mix of fun, education and entertainment through its companies, which include:

 

  • Magic Alley and the Museum of Wizardology
  • Evridor Publicity
  • Unbelievable TV
  • Unbelievable FM
  • Samhain Media
  • Dark Arts Theatre Company
  • Gothic Ghost Hunt Company
  • The Stratford Ripper Experience

 

Please click here for further information about Magic Alley and the Museum of Wizardology.

 


 

Please remember to mention The Best of Stratford when contacting Not Just Shakespeare.

 

© The Best of Stratford

latest reviews

In January 2014, said about Magic Alley and the Museum of Wizardology

Love this shop really friendly staff and made us very welcome in the cafe. If you love that harry potter feeling visit magic alley. Our 8 year old loved it too. We will go back soon for longer next time. So many unusual things too.

5/ 5stars
Click if you found this review helpful

In December 2013, said about Magic Alley and the Museum of Wizardology

We really enjoyed our visit. Father Christmas was great, our daughter really enjoyed it.

5/ 5stars
Click if you found this review helpful

In December 2013, said about Magic Alley and the Museum of Wizardology

We took our 2 last Friday to see Father Christmas - the best Father Christmas experience they've had yet!

5/ 5stars
Click if you found this review helpful

In December 2013, said about Magic Alley and the Museum of Wizardology

Our children loved magic alley and meeting Santa it was very good the whole journey through the wardrobe, small but very detailed the atmosphere was very magical we'll be back again before Xmas

5/ 5stars
Click if you found this review helpful

In December 2013, said about Magic Alley and the Museum of Wizardology

We came to visit Santa today, which was a magical experience. Unfortunately, the gift the children received was terrible and would have been better not to have bothered.

4/ 5stars
Click if you found this review helpful
Reply from Paul & Dawn W:
RESPONSE FROM THE BUSINESS: We are glad that you found your visit a magical experience, but are sorry to hear that the present your children received was a disappointment. The gift was specially created to appeal to both boys and girls and was to be opened on Christmas Eve. We hope to see you again and hope that you have a great Christmas.

In February 2013, said about Magic Alley and the Museum of Wizardology

One word - Magical! A great day out, and I know everyone says it, but we will be back.

5/ 5stars
Click if you found this review helpful

In February 2013, said about Magic Alley and the Museum of Wizardology

Brilliant!! Have walked past here hundreds of times and never been in. Now that we have we will be back! The museum is full of surprises including it's deceptive size! Loved the collection of wands. One word of warning - very steep stairs. Well worth a visit thoroughly recommended. Thank You

5/ 5stars
Click if you found this review helpful

In February 2013, said about Magic Alley and the Museum of Wizardology

Found the details of the Museum on your site when we were planning a visit to Stratford. Initially we were expecting a small attraction, but upon entering we found it was tardis like! The staff were fantastic, the exhibits brilliant. We will be coming back and telling all of our friends.

5/ 5stars
Click if you found this review helpful

In January 2013, said about Magic Alley and the Museum of Wizardology

Great place to visit. Much bigger inside than it appears outside. Will be going again with my husband

5/ 5stars
Click if you found this review helpful

In November 2012, said about Magic Alley and the Museum of Wizardology

Thanks Paul, you were right it's a fantastic place. One of the most magical in England! We will be coming back over Christmas when our older daughter comes home from University. Highly recommended.

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

A great and magical experience. Highly recommended.

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

Brilliant, great fun. Ever so well made and creative.

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

Amazing place! A memory to keep for a lifetime!

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

Interesting and a must go for Harry Potter fans.

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

A superbly individual and quirky attraction with fantastic customer service. Huge fun for the whole family.

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

We had a wonderful time, Definatley recommend

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

A fantastic way to spend the morning! Such a magical experience - The staff are so warm and friendly. Will definately come again soon! Thanks so much!

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

The most Magical place I've ever been to in my life! Really wonderful staff.The best part of my day - more people need to know about this place! Much Love!

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

The Museum of Wizardology contains many fascinating exhibits relating to the craft of the wizard throughout the ages. It is very entertaining for the young wizard. Well worth a visit.

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

Wonderful staff - Brilliant atmosphere.

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

A brilliant experience, would def recommend to family and friends. Friendly people. Lovely time overall.

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

The best place in the world. Really fun and exciting and they have some really good stuff. A family experience and a MUST see for all Harry Potter fans.

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

It was great fun! A fantastic day out!

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

Great for budding wizards. If you like Harry Potter you will like this.

5/ 5stars
Click if you found this review helpful

In April 2012, said about Magic Alley and the Museum of Wizardology

My son loves Harry Potter, magic etc. So it was a fantastic place which he was absolutley enchanted by. The staff were lovely!

5/ 5stars
Click if you found this review helpful
Stratford upon Avon. What's in a name?

Stratford upon Avon. What's in a name?

  • 2nd July 2013
  • Author: Paul & Dawn W
  • 0 Comments

I recently heard a discussion - Stratford, where is the Stadium?...

read more »
Stratford's Alternative Fringe Festival 2013

Stratford's Alternative Fringe Festival 2013

  • 17th May 2013
  • Author: Paul & Dawn W
  • 0 Comments

Stratford has so much going on during the Alternative Fringe Festival....

read more »

Stratford upon Avon is not just about Shakespeare!

  • 13th February 2012
  • Author: Paul & Dawn W
  • 0 Comments

Stratford upon Avon is not just about Shakespeare....

read more »
  • Contact Us

    STMO's Magic Alley
    Henley Street
    Stratford upon Avon
    Warwickshire
    CV37 6QW
    T: 0844 824 8600
  • follow us

    This is a live stream from Twitter - not the voice of thebestof!
    SeekTheMagicOrg: Well, what a glorious day in Stratford - it's been warm, sunny and we've all been really busy - looking forward... http://t.co/pvMpAnvi6w 202 hours ago
    SeekTheMagicOrg: Thanks Jeff Poole for sharing this! http://t.co/rvZboJVEkW 245 hours ago
    SeekTheMagicOrg: This is awesome - it shows how intelligent dogs are. Then you hear about people like Katy Gammon 27, a Solicitor... http://t.co/NqiqEXaWja 245 hours ago
    SeekTheMagicOrg: oh so very very funny http://t.co/E15BeUjT3T 272 hours ago
    SeekTheMagicOrg: Way cool! Take note municipal buildings! http://t.co/ijfejp2LjG 420 hours ago

Don't forget to mention thebestof when calling this business 0844 824 8600

not quite what you're looking for?

Alerts on This Page