When Michael and Sarah Aramayo of Aramayo's Catering and Personal Chef Service realised that the recession was about to hit large and small companies alike, they made the decision that there was only one thing to do - take the bull by the horns and expand.

Their business had been readily expanding over the previous 12 months, very much due to increased exposure on thebestof Shrewsbury, but Michael and Sarah had identified further growth opportunities and put a plan of action into place.

"The first thing we needed to do was to get a brand for our business," explains Sarah. "Our letterheads, business cards, etc were something we had put together ourselves in the early days. We needed something that reflected the professionalism and style of our business, as well as that of our customers."

thebestof came to the rescue again after Michael and Sarah consulted the Shrewsbury site for Branding Designers and selected fellow advertiser, Carl Jones Design.

"As soon as we saw Carl's portfolio, we felt certain he would understand the way we needed to project our business image. The whole process has been extremely impressive and positive, with Carl and his team dedicating huge amounts of time and skill. Their professionalism has paid off as we have been able to select our new branding from a concept meeting held recently at Carl Jones Design.

We had already decided our business name of "Aramayo's Catering and Personal Chef Service" was too lengthy and we wanted it changed to "Aramayo's the Caterers". Carl and his team worked with this and input all the ideas for the colour, style and design and we are thoroughly delighted with the result."

Michael and Sarah have recently purchased a company vehicle which will soon be driving around the county displaying their fantastic new logo from Carl Jones Design and the two businesses will now be working on a brand new Aramayo's website which will be up and running very soon.

"We don't feel there is any point in just waiting out a recession in our line of work," says Michael Aramayo, Head Chef for the company. "Good food cheers people up - it's a motivator, particularly in business. Trying to woo a client with a curly cheese sandwich won't say much about your company or what you think about them. And people still have occasions to celebrate, meetings to hold, they still want to get married. Their priorities and budgets may have changed in the current economic climate but this is something we can incorporate for all our customers; we never ask them to choose off a set list - we work with them to give them what they want and that's what makes our business work."

To find out more about Aramayo's the Caterers, click here.

To find out more about Carl Jones Design, click here.