Richmond lingerie and swimwear boutique SL Privée has announced a bra amnesty for the period 10-18 March 2012. All women surrendering an unwanted bra will receive a free fitting and new bra from Pleasure State (whilst stocks last). All donations will go to Oxfam’s third world distribution programme.
Apart from the primary aim which is to support a great cause, SL Privée expert fitter, Susana knows from experience that a majority of women actually wear the wrong bra size and so this promotion offers a free opportunity to feel the huge difference which a correctly fitted new bra can make.
Promotion of this event is planned through magazine advertising and social media, as well as street intercepts, all employing a theme along the lines of a police knife amnesty – the opportunity to hand in ‘offensive bras’.
To learn more about SL Privée and for further details of this and other promotions, contact susana@slprivee.com.
