The Bay 102.8 FM is Poole's newest radio station and offers excellent opportunities for running effective radio advertising campaigns.
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thebestof Poole
Advertising - TV, Radio and Cinema
The Bay 102.8 FM
Reaching people in Bournemouth and Poole with local radio advertising |
The Bay 102.8 FM - covering Poole and Bournemouth
The Bay 102.8 FM is the newest local radio station which covers Poole and Bournemouth. With 200,000 listeners, it's a real community station with local news and events, regular traffic and travel updates and a great choice of music.
Who listens to The Bay 102.8 FM?
Our main daytime focus is 35 - 54 year olds, but we have a range of radio programmes which attract both younger and older audiences.
Our audience split is 50/50 male and female and ABC1 - 52%, C2DE - 48%.
We have a popular breakfast show and drivetime slots, so local advertisers can choose flexible advertising campaigns - and with our in-house production facilities, we can also help you produce professional sounding radio commercials .
Why use local radio for advertising?
- 91% of people listen to the radio at some point during the week.
- Radio advertising reaches people at relevant times - shopping, going out, on the school run......
- Radio has the lowest advertising avoidance - people rarely change channel during the adverts.
- Radio is ubiquitous - people listen at home, in the car, at work, online, or using their mobile phone.
- Radio has a very strong call to action.
Our sales team are on hand to offer guidance and advice on radio commercial production and how to make the best of your radio advertising campaign. Email us now for a rate card or visit the website for more information.
Reach your target audience with a local radio advertising campaign
The Bay 102.8 FM is a commmunity radio station which provides a full broadcasting service to Poole and Bournemouth.
As a 'not for profit' organisation, we can create advertising, information and sponsorship packages which are simply not available on commercial radio stations.
And because our advertising targets people living and working in Poole and Bournemouth, your radio advertising campaign is going to be tightly focused on your target audience.
We can tailor make packages which help you meet your corporate and social responsibility policies.
Bay 102.8 FM has very specific aims for the local community:
- To promote social inclusion across Poole and Bournemouth.
- To promote economic development and social enterprises.
- To promote employment opportunities.
- To increase the awareness of local amenities and facilities.
- To provide opportunities for gaining work experience.
- To promote volunteering.
We can help local businesses, charities and colleges to recruit, to sell and to promote themselves.
Email us now for more information.
Get started - advertise your business on local radio
Radio advertising is extremely flexible - and our sales team can help you put together the best package.
What you need to know:
- You can buy radio adverts by the pack (10 plays) for each day part or across the schedule.
- Radio commercials vary in length - the standard length is 30 seconds.
- The more you buy, the cheaper it becomes.
- We offer in-house commercial radio production FREE with the 100 pack and above.
- We have key sponsorship positions for our breakfast show, drive time slots, top and bottom of the hour message, traffic and travel, hourly weather and special broadcasts.
All advertisers will receive an entry on The Bay's website - and there are also special packages available in conjunction with thebestof Poole.
Email thebestof Poole for more information.
To find out how a cost-effective radio advertising campaign can work wonders for your business, visit our website or email us and one of our sales team will contact you.
Please mention thebestof Poole when you contact us.