Trading out of Recession - Developing New International Markets
Tuesday 30th March 2010, 9.00am - 5.00pm, UEA Campus
Learning Gains
• Assess capability and develop a successful Export Plan
• Acquire Communication Skills and how to relate to diverse cultures and markets
• Develop Market Entry options
Course Content
• Establishing capability to Export
• Target Markets and Customers - Market Research
• Creating an International Business Plan/Marketing Strategy
• Export Finance and Distribution Options
• Where to get help/support/resources
Format of the Course
The Course is run on an interactive workshop format delivering proven business models and case studies. The workshop will give attendees the opportunity to share ideas and discuss International business topics in groups. Workshop manuals will include summary of key topics, information on resources and support and case studies.
Who should attend?
Owners, Directors and Managers of SMEs
Sales and Marketing Managers
People who would like to acquire the skills to be employed in an International business
Previous knowledge / experience required to benefit from this course.
Delegates should have broadly based business experience - especially helpful if they have Sales and Customer service experience. A basic understanding of business finance would be helpful together with an appreciation of pricing and profitability. An understanding of products, systems and services.
Course Tutor
Jim Johnston is the CEO of Norfolk based Radian Systems Ltd. Currently training and coaching International business people in the Middle East, Europe and the USA. Extensive experience in International Marketing for major PLCs and NYSE businesses. A successful track record in achieving successful international market entry for a wide range of UK based businesses.