The Rub, who opened Norwich’s first walk-in massage shop, has now opened an outlet in Jarrolds, one of Norwich's major department stores, in a bid to relieve stress for city shoppers.
The Rub can now be found in the ground floor of Jarrolds and is a part of their newly expanded beauty department.
Shoppers will be able to stop for a 10, 20 or 30-minute session to relieve tension during their visit to the store.
Backrubs take place whilst you are fully clothed - watch the video here to take a look.
The Rub opened its first shop on Upper St Giles in December 2009. The company was the first to bring the concept of “instant de-stress backrubs” to Norwich.
For more information or to contact The Rub, click here.