Unit 4
about us
For reliable business support and telemarketing, contact Professional Approach in Lichfield today!
Professional Approach
Practical and Affordable Business Support
In Lichfield
Owned by Sarah Birch, Professional Approach in Lichfield provides results-driven campaigns that focus on achieving client objectives and delivering a positive return on investment.
Specialising in intelligent, informed and articulate communication as well as appointment setting and lead generation, we also implement or streamline office processes, develop business systems and improve sales support.
If your business in Lichfield is facing the challenge of delivering a successful sales campaign, gathering feedback from customers or streamlining office processes - Professional Approach will produce the results you desire.
Call us today to discuss your requirements.
01543 401185
Recommended by The Best of Lichfield
Our Services
At Professional Approach, we pride ourselves on the personal service we give our clients - building marketing opportunities and treating your customers as if they were our own.
With more than 10 years experience in telemarketing, we have helped a wide range of West Midlands based businesses across a diverse range of industries.
Full Services include:
Coaching & Training
We will work alongside existing telesales and support team to improve their confidence and performance.We have a successful solution that will bring significant improvements to your existing systems.Call today and put us to the test!
Sales Support
Do you want genuine business opportunities?
Then let us manage and maintain your contact database. We will generate qualified appointments with the "right person"!
Business Systems
At Professional Approach, we have the skills and experience to automate and streamline your systems and processes to improve productivity.
Call today to find out more!
Strategic Marketing
Often missing from a great campaign is a solid plan and timely follow up. For many of our clients we administer their campaign and control the follow up ensuring we maximise results.
Let us help you to promote your product or service offering to the right target audience group, at the right time and with an offer that generates results, talk to us about your sales plans.
So, for efficient and reliable coaching and training or sales support or a telemarketer to make appointments for you, Call Professional Approach today!

latest reviews
"I met Sarah Birch after she was recommended by our Sales Director as someone who could give me a refresher course in telesales and telemarketing. I found Sarah to be very enthusiastic, she came up with some great ideas for scripts and also for organising my time better so that I got the most out of my working day. I have been a telemarketer for a number of years and Sarah’s conversational approach made me feel that I was being guided rather than ‘trained’ . I work on my own for much of the time and I loved talking to someone who really understands the challenges of telemarketing because she has done it and been successful at it herself. I emerged from Sarah’s training sessions feeling excited and enthusiastic once again and as a result the number and the quality of meetings I make has started to go up significantly. On a personal note, I found Sarah to be a friendly down to earth lady with a great sense of humour and I hope I will get the opportunity to work with her again"
"Sarah worked with our Company to give training to our one Telesales lady, who has not had a lot of support over recent years. Sarah's ideas and support have already lead to better results in terms of appointments and helped to revitalise our lady's belief and enthusiasm. Highly recommended!"
We have only worked with PA for a short time. But, We are already very impressed about their level of professionalism and the way they want to get to the root of our business. It doesn't feel like using an outside company, they are genuinely interested in our business and feel very much part of the team. We are looking forward to continuing to use PA in the future.
"Central Finance have been working with Professional Approach since November of last year. During this period Professional Approach have delivered the level of referrals expected from telemarketing, and also proactively promoted our business to their contacts and beyond. I would not hesitate to recommend Professional Approach." Steve Harris
"Working with Professional Approach has been a genuine pleasure. I have only ever found Sarah to be helpful, honest and diligent. It's been great working along with someone so focused, positive and bubbly. She is always smiling and genuinely interested in you and how she can help."
"Having met Sarah at a networking event at the tail end of 2011and after speaking with some of her clients, I decided to set up a meeting with her to discuss working with my practice. Sarah's ideas for our marketing strategy demonstrated that she has an in depth knowledge in her field which led me to engage Professional Approach in 2012 to head up our sales and marketing campaign. Sarah has not disappointed and has fitted into the team exceptionally well. She is a pleasure to work with and is now an integral part of the practice consistently providing fresh ideas at our fortnightly marketing meetings."
We have used Sarah for on going telesales work for our company. She is able to build up a rapport with potential prospects very quickly and is always able to think on her feet. She is the best telesales person we have every used and would highly recommend her services.
Professional Approach have assisted to develop and maintain a streamlined approach to our sales and marketing. Sarah plays an active role by managing our database along with contacting our prospects to great effect. We have gained a number of opportunities with companies through Sarahâs approach that have developed more importantly into invoiced sales. I would certainly recommend Sarah to any company where differentiating themselves from the competition is a must. We have taken on board Sarahâs innovative yet common sense ideas and have seen the benefit.
Having identified the need for a fully integrated CRM to support our business development and client management activities we, upon strong recommendation, engaged the services of Professional Approach. As the name suggests we were greeted with a thorough and considered proposal to our requirement. Professional Approach understood our needs and delivered a solution which not only addressed our core requirements but massively simplified the time and effort required to maintain our processes allowing us to focus on what we do best. The system has been met with much enthusiasm and the seamless integration with Office has enabled us to delegate much of the administration within our teams almost effortlessly. The reports and information available at our fingertips has given us a very powerful profile of our customer base and enables us to be more pro-active I would not hesitate in recommending the services of Professional Approach to anyone looking to streamline their internal processes.
When I first discussed our needs with you I was comforted that your hands-on experience with external sales activity would be helpful in many ways. Not only did you put forward a training schedule covering everything from daily planners, fact finding sheets and email templates but you also suggested a sales process tailored for our particular needs! If that wasn't enough, you also provided a ready-made set of suggested scripts based on your discussions with the existing team members and your own take on this technical environment. The end product was a professional new starter pack that was then supported by personal training (including a generous amount of "see-me-do-it" that really helped in building confidence. Results speak for itself and our new starter hit the road running with a handful of appointments in her first month! If things keep going as it is we will soon have you back to train a few more!!
Sarah is a bubbly and friendly person who offers a professional and enthusiastic approach to her role and if you are looking for outsourced call activity and don't have the resource within your business and I would highly recommend speaking with Sarah about a campaign. Value for money and a welcome sales addition to any business.
I was introduced to Sarah at a business workshop two years ago and I haven't looked back since. Sarah has dramatically improved the workflow of my business through her 'non pushy' sales techniques, and has put an end to the peaks and troughs most businesses go through, when you haven't the time to sell when your busy and like me, put it off when you do have time. Sarah is extremely organised and has also taught me techniques that I find comfortable and practical to use in my business. I would gladly recommend Sarah to any business.
I just wanted to take a moment to express my thanks for the services you have provided to our business. Your recent work with updating our database has exceeded our expectations and has proved to be a genuine investment in our business. I probably shouldnât put this in writing; however the positive feedback we have received from our customers and the resulting work we have received has more than covered your charges. Added to this the positive experience our customers have received has only served to strengthen our relationship with our customers. Rest assured we will be contacting you again with regard to further work and would highly recommend your services to any business looking to improve the performance and information of their database.
Sarah is very thoughtful in the way in which she approaches her projects. She has a gentle yet persuasive manner which enables her to get the result she wants. If you are an SME Sarahâs flexible approach will suit you well.
âI use Sarah for telephone sales. She has a good understanding of my business and the sort of clients that I am looking for. She has the right personality to represent the type of business that I am in (Advertising and Design). She is 'bubbly' and professional without being to 'pushy'. During the first telesales session of only half a day Sarah was able to secure an appointment for me. It was exactly the sort of business that I am looking for. Thank you Sarah and I am sure it will be the first of many.
Sarah has been very helpful in amending office procedures to improve efficiency, customer contact and success. Helping me as a sole trader to function more effectively.
As a member of a group called Education Service Associates we have hired Sarah to promote our business venture and we have had positive feed back in 2011 that things were going well. It goes without saying if you don't market your business in the right manner you will lose out to your competitor's so keep the good work up in 2012!!
Sarah's product knowledge and depth of experience combined with her enthusiasm and drive really helped solve a difficult internal sales problem.
Sarah certainly knows how to organise, introduce and teach all aspects of tele-sales. She has taken our tele-sales department on it's head, and given it a fresh approach. The cost savings are already showing in all the wasted phone calls we were making over the last twelve months.
Used Sarah at Professional Approach whilst on holiday for two weeks. Simply first class service from start to finish, brilliant! Thank you.
Professional Approach has supported Creative Media for the past year. They offer cost-effective tele-sales support, office management and sales training services that are efficient and increase profitability.
Professional Approach help my business to keep in touch with our clients, adding the personal touch I think is important. A professional and reliable support in sales that in the past was always the last job to be done. Helping the business to avoid ups and downs in turnover and see a consistent flow of work. Money well spent!
About 6 months ago, you converted my various ad hoc produced, spreadsheets and standard letters into a single âone-stopâ database. You were very patient in your initial fact-finding, development of a product tailored to our specific needs and subsequent fine tuning once operational. Now that the database has been populated by 6 months of activity, I can truly say that you have released me from at least a day per week of routine administration. This has given me more time to develop our cash sales and lottery membership, bringing in additional income for our charities. I can also draw off essential statistical information which is now better informing decisions regarding the direction of the Lottery. Top qualities: Great Results, Personable, Good Value
It is always an absolute pleasure to work with Sarah. Not only is she extremely gifted at the delicate art of telemarketing and telesales, but she has an extraordinary skill with those she targets. Sarah has the ability to put those she speaks with at ease. She doesn't 'hard sell', instead she wins people over by being respectful and courteous - it works every time and is a delight to observe. I hope to continue working with Sarah for a very long time and recommend her to all those who require her Professional Approach. Top qualities: Great Results, Expert & High Integrity.
Professional Approach quickly identified the procedures and action we would require to achieve our goal of increasing the cold calling activities of our new sales team and methods to enable us to accurately track the performance of the individuals within that team. We would have no hesitation in using Professional Approach services again.