5 Top Business Tips from The Best of Kettering.

5 Top Tips for Kettering businesses this August.

More to follow each month - just keep your eye open for them!

Simple, effective business tips that can be put into practice quickly, easily - taking hardly any time!

Top Tip #1 – The Golden 10 Minutes

This is scary for Kettering Businesses!
When your business gets a new lead or enquiry - how long does it take you to get back to them?
An hour? A day? A week?!

FACT:
The SPEED of your follow up will directly impact the number of sales you make.
Getting in touch with new leads and enquiries within the “Golden 10 Minutes” can significantly increase your chances of making a sale!

Leads and enquiries have a 'half-life'. Their value diminishes - by the minute!

Top Tip #2 – Call Answering

80% of Kettering businesses aren’t even answering their phones properly!!
We conducted a test recently and only 6 out of 30 business, answered the phone within 3 or 4 rings.
The other 80% either…

• Didn’t answer within 45 secs (most people would’ve given up long before 45 secs nowadays)
• Rang and rang and rang and rang and then went to voicemail.
• Went straight to voicemail
• Had an engaged tone
• And the worst of them all – some didn’t even answer the call. It rang and rang …until even the ringing gave up on itself and rang out.

Using a call answering company means all your calls are answered by a professional receptionist, showing your customers that you really care and because they feel like they’ve conversed with someone, it will massively decrease the chance they’ll hang up and find another number to call.

They’re so affordable, and a whole lot less expensive than losing a customer.

 Top Tip #3 – The Power of Follow Up

NEARLY 1 IN 2 KETTERING BUSINESSES ARE GIVING UP!!

It’s hard work getting marketing that works and brings in leads and enquiries to your business. Yet nearly half of businesses fail in what they do next.
On average, 80% of sales come after 5 or more attempts to contact an enquiry.
Yet 48% (that’s nearly HALF!) of salespeople give up after just 1!
So chances are, you may be one of them.
So please don’t be naïve.
The key to getting results from any of your marketing will all depend on your FOLLOW UP.
It’s critically important.
Your leads will need Follow Up before they buy!

Whatever you need to do to find out how much Follow Up you send, do it today because there’s a really strong chance there’s room for more.

 Top Tip #4 – 3 Line Email

THE EASIEST THING YOU’LL DO TODAY TO GROW YOUR BUSINESS…

…and it’s an email that’s only 3 lines long.

You won’t have to waste time sourcing new data (as these people are already on your database).

And you don’t even have to be a great copywriter to get it done (as we’ve written it for you).
Enquiries, phone calls and even sales will be made with very little effort and tremendous speed!

Just send to all of your past leads and prospects.

Here’s the email:
------------------------------------------------------------

Hi [NAME],

Are you still looking for [THING]?

[YOUR NAME]

e.g.
Hi Mike,

Are you still looking to get your windows cleaned?

Jerry

Do it now before you move on to anything else.
It doesn't matter how long ago you last heard from them, you'll be amazed at the response it can bring!

💡 REMEMBER: The key is keeping it short and making sure it looks very personal

Top Tip #5 – Google My Business

The FREE TOOL that most Kettering businesses aren’t using properly!...

I’m talking about Google My Business (or GMB to the millennials).

46% of searches on Google are for local services*.

Google includes GMB listings in searches for local services and Google gives a lot of prominence to these listings. Whatever you may think of Google, what they’re very focussed on is delivering high quality local results for the people that are searching.
But the majority of businesses just get a listing and do next to nothing with it – and they pay the price.

When done properly, GMB can increase your business’s visibility and subsequently generate a significant uplift in your web traffic – and it costs you nothing.

Below are the 7 most important sections within GMB to get sorted and kept up to date.
Keep on top of these areas and you’ll soon start to see an increase in traffic, enquiries and eventually sales.