Last Month BforB Hull members enjoyed an agreeable afternoon honing their Sixty Second Slots. The sixty second elevator pitch is a vital part of the Business for Breakfast meeting agenda. Many people who come to BforB meetings can feel a little apprehensive at first. The formal agenda can look a little daunting initially. The reality is that because of the Know Like and Trust ethos of BforB visitors are quickly put at their ease and find meetings a rewarding and relaxing way to make useful business contacts and build their referral network.
So why the Sixty Second Slot? Firstly it’s a way to get a clear concise message across to colleagues about who you are, what benefits your services will offer and who you would like to be referred to. Secondly you are developing a vital communication skill. Imagine you are in the queue for the pies at the KC stadium. Stood in front of you is the MD of a company you would dearly like to do business with. Now, no-one is suggesting that you should launch into a sixty second monologue, but by having a well-honed pitch you will have instant recall to the vital facts about your business. So if at City's home game against Boro you manage to get past the discussion of how they let in 4 awful goals in twenty minutes, you can make those incisive points.
You may well find yourself invited to what you think is an informal meeting and suddenly be required to launch into a brief pitch. BforB provides a framework to develop networking skills that will serve you well as you build your business contacts, make referrals follow leads and build your network.
Our two hour course takes you through the vital 7Cs that make a good pitch. These are not the same 7 Cs you can find on the internet. You will then get a chance to analyse a pitch and work in teams to challenge and develop each-others work. About half of the course is "led from the front", allowing time for discussion and sharing of ideas. To find out more about how BforB can help you develop your referral network and networking skills, visit
www. businessnetworkingnow.com