Have you heard of the 80/20 rule? It’s a fascinating and well-established principle which states that, for many events, roughly 80% of the effects come from 20% of the causes.
One of thebestof Hertford and Ware members last week told me the story of a £2,300 sale that came in the afternoon following FOUR separate follow-ups earlier that same day.
Your business is doing well but you would like a few more customers through the door, maybe even some of those people who have bought from you before. Your website is great, professionally done and you regularly advertise in the local paper but it still doesn’t seem to be making much difference. So what are you missing?
As business owners we’re often trying to do a hundred things a day, and very often we're trying to do two or more things at once because, well, there's just so much stuff we have to do each day.
If you shop at Tesco or Sainsbury, or any one of a 100 other big businesses, the chances are that you have a loyalty card of some description on you right now.
Local Hertford jewellers Lance James have just launched a fantastic VIP card and if you are a Hertford-based retailer or business, you qualify to receive one!
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