The Loddon Brewery, Dunsden, are launching a beer called 'Hoppy Appeal' and 10p of every pint sold will be donated to the Shiplake and Dunsden branch of the Royal British Legion. The name of the beer came from a online competition ran by the brewery on their Facebook page where fans were able to suggest both the name and style of the beer. The winning fan, photographer Dan Weill, said that the beer should be a red colour in keeping with the famous colour of a poppy. The Loddon Brewery have a proud history of supporting the local community, raising nearly £500 for the local church, earlier in the year, with their beer 'Wilfred's Mild'. Hoppy Appeal will be available at all of Loddon's regular stockists throughout the month of November.
Rosemary Jones, Hon. Secretary and Treasurer of the Shiplake and Dunsden Branch of the RBL said, " We are absoloutely delighted that the Loddon Brewery have decided to support the Royal British Legion in this way. Thank you so much for thinking of us!"
Vanessa Hearn, Director of the Brewery said, "It is a pleasure for us to be able to help such a worthy cause as the Royal British Legion. We try to support the local community as much as possible and when Dan suggested such a great name, it seemed to good an opportunity to miss. We hope everybody will enjoy the beer when it is released."