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Smilers Ltd
  • Rue des Goddards
    Vazon
    Guernsey
    GY5 7JB
In operation in Guernsey for over 40 years, Smilers clothes shop is a local brand you can trust with customer satisfaction, quality products, and value for money as their core values.

Smilers Ltd first opened its doors in 1982 in Le Bordage and has been serving Guernsey's clothing needs for four decades from shops across the island, including the current store at Vazon since 1996.

With a welcoming atmosphere, friendly staff and a great range of value for money, fashionable and comfortable clothing, Smilers is a well known and trusted local brand.


When Caroline La Touche took over ownership of Smilers in 2009, after working at the shop since 1998, the relationship between customers and employees was only strengthened. Helen Le Page began working there the same year and quickly became an essential asset to the team.

Smilers Ltd caters to adults of all genders with a range of comfortable clothing and many brands which are not available anywhere else in the island, such as Sloggi and Triumph. They also stock popular mainstream brands such as Wranglers, Lee, and footwear from Skechers and Hush Puppies.

The staff at Smilers are always happy to cater to their loyal clients and they look to stock clothing that are both stylish and comfortable, without only catering to a certain age group. Instead of going online Smilers Ltd continues to focus on friendly face to face customer service and pride themselves on knowing what their customers want them to stock.

Smilers Ltd continues to focus its personalised service on the customer and remains a cornerstone of the Guernsey retail experience with a loyal following of happy customers.


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thebestof Guernsey
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Smilers Ltd


Smilers Ltd - Guernsey
Clothes Shops - Ladies Clothes Shops - Ladies Fashions - Menswear - Men's Fashion


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