Strangebrew Information

Brand Alchemy - "Adding Value to Your Brand"

Strangebrew meets clients regularly in and around Gerrards Cross, Farnham Common, Denham and Rickmansworth and will be happy to meet anywhere in or around Buckinghamshire or London to accommodate your requirements.

PASSION, QUALITY AND SERVICE
Passionate about quality and service, that's what others say about Phil Strachan of Strangebrew. This Scotsman who is a mine of originality and creative genius dispenses good solid advice to companies grateful for the expert attention he gives to their Brands. The testimonials attached to this feature by satisfied clients speak of his flair for 'nailing their Branding' perfectly to ensure their future growth. Every one of these fortunate companies is thankful they had the privilege of working with Phil Strachan, the man behind Strangebrew - Brand Alchemy, the words they use tell of his maverick skill and consistent ability.

PERCEPTION
What matters is perception. An old fashioned Company business name, logo and business card and amateurish out of date communications tell their own story of a Company which has lapsed into the realms of becoming out of touch. Potential clients and the general population these days judge Brands by the way they perceive them. Out of touch companies are perceived to have inferior products or services and will be judged as having inferior lower value offerings than competitors with a more up to date presentation and a more relevant message.

What will it matter if the Company's products and services are actually state of the Art rather than state of the ARK - because all that matters is how they are perceived - that is how they are judged by potential new Clients. Good Powerful Branding differentiating your product or service from that of your competitors is vital. It adds value and makes your products or services more attractive to the consumer.

IDENTITY
Your Brand Identity shows how you want to be seen, you need to know about this in order to create and build a good Brand. Good Branding ought to both reflect and project your Brand values such as trustworthiness, quality and reliability - Identity goes much deeper than a logo or a name - they are just what stands for the Brand, a form of shorthand for so much more.

PROMISE
A Brand is all about consistency at each and every touch point. You have to live that Brand all the way from your experience with a product or service right through to advertising and web design. It's important for Brands to be consistent because they form the contract with the consumer or client - they promise the delivery of the expectation that is true to the Brand's values every single time.

EQUITY
Why do people buy Coca Cola? Because it has a nice bottle shape or a nice red and white scripted logo. No, because it is 'the real thing'. This is a powerful motivating message delivered consistently over time. Why do people buy L'Oreal? It's always because 'they are worth it'. If you put a supermarket label on the same product it might only command a quarter of the price that the L'Oreal Branding does. What does that tell you about the worth of building a Brand? Brands do add value - they can - and they do. In actual fact, Brands are now realised as individual assets, as quantified equity on the balance sheets of companies all over the world.

EXPERIENCE
Phil's impressive list of clients range from one person start-ups to blue chip multinationals and global brands and he gives the same outstanding service no matter who you might be or what size of company you are talking about. In the business of Branding, Identity and Design Phil Strachan has over 30 years combined experience in running brands on the client side and launching, relaunching, refreshing, re-energising and revitalising brands and businesses of all shapes and sizes on the consultancy side. In true Strangebrew style he places the emphasis firmly on being judged face to face, on what Strangebrew can do for prospective clients in terms of their businesses and Brands. Phil does not rely on anyone judging him on what Strangebrew has done for other clients; even though we have a stack of testimonials (see above this feature) to prove his worth. Phil is delighted to meet up for a chat somewhere (and a beer perhaps) to discuss honestly what Strangebrew can do for your Brand without pressure or sales pitching.

VISION
Phil is one of the few people who fully understands what 'Brand and Brand design' is, there are many people who don't; and he can put that understanding into action on your behalf. But make no mistake, Phil will want to converse with you, have a chat or three with you, and really get to know you. He will burrow under your skin and excavate everything there is to know about what you believe your business is about, what you believe you are doing, what you believe you are delivering/offering to clients, where you desire to position yourself, what your hopes are and what you dream about - he will persevere until he fully uncovers the revelation inside of you getting to the heart of your vision.

STRATEGY
It doesn't matter if you are a one man start-up business or a multi-national corporation, whether you think you already have a Brand or you don't think you have a clue, Phil will persist in the quest for everything Strangebrew needs from you until it is time to perform that Brand Alchemy that embodies Strangebrew. The Brand Alchemy that adds worth beyond price. The percolation of all your consultations producing a creative distillation, a Strangebrew, that 'nails your Brand' absolutely. There will be no doubt in your mind that this is the elusive 'something' that you have been seeking. Phil will then efficiently action all the made to measure plans you have discussed together in a meticulously planned programme of delivery and your Brand will rise into life, fully equipping your company for success in the 21st Century. You will at last have that unified Brand strategy that really works.

Simplicity is important, so is relevance and some Brands need to be aspirational rather than purely inspirational. This depends on your circumstances - is your Brand being used to define what you stand for, is this enough, or does your Brand need to motivate and engage? Your Brand is your main distinguisher from your competitors so what your Brand says about you is vital. Phil's proficiency in leading you through the complex maze comprising Brand, Identity and Design and the Strangebrew touch, that sheer marvellous capability and creativeness proffered, comprises one of the finest tools you could ever hope to employ to ensure your preferred place in today's competitive business marketplace. Phil Strachan is, without a doubt, a welcome breath of life to entrepreneurs everywhere.

NATIONAL ENTERPRISE
Would you believe this tall Scotsman, Phil Strachan from Strangebrew who specialises in Branding, Identity and Design, also works with Peter Jones' National Enterprise Academy where he runs creative workshops and challenges and mentors tomorrow's would-be entrepreneurs.

Launched in September 2009, The National Enterprise Academy is the brainchild of one of the UK's most successful entrepreneurs, Peter Jones of Dragon's Den fame. Peter had a vision of creating a centre of excellence for developing enterprise skills and this vision involved shifting the boardroom into the classroom in order to equip the future generation with the necessary skills and confidence to aim higher.

The UK's first non-profit educational institution, The National Enterprise Academy is dedicated to teaching enterprise and entrepreneurship; it is a pioneer in terms of providing students with the perfect launch platform for their business careers.

In its first year, the results achieved by the NEA and its students were classified as 'outstanding' by Ofsted.

VALUE
The contribution Phil Strachan makes to the education of tomorrow's entrepreneurs is so valuable it's beyond price. If you choose to have Strangebrew contribute that same amazing concoction of excellence, expertise and creative alchemy to your Brand - whether you are an entrepreneur just starting out, an established company requiring a makeover or a corporate Brand looking to refresh or entirely Rebrand, you will come to understand, like all his other clients, why the value Phil adds to any Brand is something you can't afford to be without - call Phil Strachan now on 07770 753975 - don't procrastinate, he's a busy man!

It is to your advantage to mention thebestof Gerrards Cross when contacting Strangebrew so that they can give you the best of service!

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