4C Businesses Supporting the Community Information

Is your company called in today's world for the world of tomorrow?

The 4C vision is to inspire businesses to work in partnership with voluntary and public sector organisations for the benefit of people, who live, work and learn in Gerrards Cross, the Chalfonts and the neighbouring areas of Buckinghamshire.

Do you long to administer your business processes to generate an overall positive impact on local society in and around Gerrards Cross, Amersham, Chesham, the Chalfonts, Farnham Common, Beaconsfield and High Wycombe? Does your company require a Corporate Social Responsibility (CSR) Agenda? Join 4C now and make that an actuality.

"In actuality, what is CSR, does my company require to join?"

CSR provides a more holistic view of companies and their activities. In turn this view stimulates better policies, decision-making and business practices based on an understanding of business impacts that go beyond the purely financial.

CSR is a 'way of thinking' about and doing business that needs to be mainstreamed across business operations all the way to company strategy. This is not purely a PR task for the PR department; it needs to permeate across the company in business development, marketing, human resources, finances etc. to realise it's full potential.

CSR contributes to the five drivers of productivity namely, enterprise, competition, innovation, skills and investment.

CSR is the business contribution to sustainable development. If managed effectively it is good for long-term business as well as good for wider society.

As a local society we need to tackle inequality and deprivation in communities across Buckinghamshire now as a future investment and that's where local businesses can help. Encouraging local businesses to help tackle social exclusion and build stronger healthier communities will in the longer term develop local businesses that gain through new market opportunities and consumers.

Among the workforce in general increased awareness of CSR issues means local companies with good CSR records will attract and retain the finest people.

"Are there additional benefits to joining 4C?"

• Advertising opportunities
• Business advice / shared specialist knowledge
• Business networking
• Discounted consultancy services;
  Environmental, waste management
• Earn credits towards a recognised qualification
• Improved stakeholder perception
• Local PR
• Staff motivation
• Staff training
• Team Building

It is clear that CSR has continued to develop well beyond its philanthropic and community roots with a growing focus on the business case for participation, however, the way in which individual companies take up the challenge of CSR must reflect their particular circumstances.

If you are a local company enthusiastically wanting to develop and implement genuine CSR policy and give something back to the community in Buckinghamshire; but pressures of day to day business activity sometimes mean that your good intentions don't become actuality then you want to join 4C now!

"Membership of 4C delivers any size companies with a ready-made solution!"

4C is a brokerage service that matches socially responsible businesses with voluntary sector requirements. By joining 4C your company can immediately profit from a bespoke CSR agenda with tailor-made opportunities to help on local projects, proffer your support, time and expertise. Give your staff opportunities to develop their skills and benefit the local community while giving your company an expedient PR profile proclaiming the "way your company thinks".

For more information on joining 4C today and to explore the full potential for your membership, contact Ginny Hawksley, Partnership Manager of 4C on 01753 880780 now. Has your company called in today's world for the world of tomorrow?

It is to your advantage to mention thebestof Gerrards Cross when contacting 4C so that they can give you the best of service!
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