about us
Former newspaper journalist Elaine Pritchard helps businesses find the right words for their websites, blogs and social media platforms. Through her Burton-based company ' Caittom Publishing ' Elaine writes news and features for a range of publications to raise awareness of businesses and charities and also creates search engine-friendly website content.
After more than 20 years of writing and editing for major newspaper groups across the UK, I am now running my own company in Burton providing a range of professional writing services for businesses, charities and other organisations.
Caittom Publishing, Burton can create unique content for your website that will attract the attention of search engines as well as potential customers. I also work with trusted associates who can advise you on the technical aspects of website design and search marketing which will help you generate new leads and convert them into customers.
My newspaper background helps me research and write accurately and swiftly on a range of subjects. When clients get opportunities to write guest articles for the trade press in their sector, I am happy to 'ghost-write' them so they can swiftly capitalise on these great opportunities for free publicity.
Blog posts and regularly updated news sections on business websites shows potential customers that a business is active and interesting and Google LOVES websites that are regularly updated.
News stories and blogs are also a great chance to demonstrate your knowledge and expertise. But writing them can be time-consuming when you have a busy business to run. That's where I can help. I am happy to spend an hour or two reviewing and proof-reading existing content you have written and recommending changes, or creating new content from scratch.
Other services include:
• Training - how to write for different markets
• Consultancy - advice and inspiration on online and offline content
• Social media content - advice or practical help with content for LinkedIn, Twitter and Facebook
• Copywriting - content for adverts, leaflets or brochures
I am also very proud to be a member of Burton Business Club and the Women In Business Network where I have met some wonderful local business people who might have other skills and services you need to develop and grow your business
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thebestof awards
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latest reviews
Elaine writes all the reviews for thebestof Burton and I cannot recommend her highly enough - Elaine is efficient and very professional with a very quick turnaround. We couldn't do without her - thank you Elaine for all your hard work your a Star
I met Elaine as part of a networking group and knew straight away that I would commission her to do some work for me in the future. She has recently done some blog posts for me and I have to say I was very impressed with her speed and enthusiasm. She is very skilled and was able to capture exactly what I needed to say with ease. I will definitely use her services again. Thanks Elaine.
Elaine has been a great support to me as a newbie setting up in business and I value her advice and her experience.
Elaine at Caittom Publishing recently helped me and my colleagues with publicising a charity concert we were organising. She wrote a news story which was used by the local press and also helped with promoting the event on social media. It was a big help and we really aprreciate her work.
Elaine is such a skilled writer and so knowledgeable about blogging, twitter etc. She is incredibly helpful whether you have a huge piece of work for her ot just need a bit of advice, she is always approachable and friendly. highly receommended.
I know Elaine through her work with the Little Theatre Company in Burton and she's definately an unsung hero. Her tireless dedication in delivering up to the minute information, marketing and supporting all the projects this highly respected group is endless and still she finds time to help and support people with their own personal projects and issues. A true professional.
We've been working with Elaine Pritchard of Caittom Publishing for about 6 months now - we were bowled over immediatly by her compassion, enthusiam and make-it-happen attitude. She has wriiten several articles for us and has gone above and beyond to help us achieve success and she has done it all in a very professional, caring and encouraging way. I would recommend her and her services to anyone.
I've worked with Elaine at Caittom Publishing for a number of years in different guises, most recently utilising her writing skills for a number of clients of mine. When it comes to writing inspiring content that both gets the message across and works well for SEO, Elaine always manages to hit the nail on the head. Whether it's something Elaine is already familiar with or not, whatever topic you throw at her, the copy she produces would make you think she is a renowned expert in the field! She has a knack of understanding your products/services perfectly and translating the "what we do" into "what the customer wants/needs to know" seamlessly. Elaine's variety of writing styles has enabled us to deliver appropriate content to clients whatever their requirements, from friendly sales copy to detailed formal information. We are always happy to recommend Elaine's services to our clients and she is yet to fail to impress.
I only met Elaine recently. I was struggling to get the wording right on my new website. At our first meeting Elaine gave me lots of valuable advice and asked questions about me, my business and what I wanted from my website. She really seemed to understand what I was about. She took away my sribbled ideas, and very quickly turned them into pages for my website, that sound just like I have written them myself. I am thrilled to have found her and will be coming back again for PR help. The beginning of a long relationship I think!
Elaine is a real fount of all knowledge when it comes to using social networking for business. She is extremely professional and engaging.
I first met Elaine last year - and from the first moment has always been on hand for advice and help. She is extremely professional and knowledgeable, and incredibly easy to deal with. She offers help proactively and has become a 'trusted adviser' for my business. She can add considerable value for any business - highly impressive!
I've used Caittom a number of times and always found them to be reliable, professional, friendly and able deliver the results you want. A very impressive company - highly recommended!
Elaine Pritchard has a splendid way with words which can make even the most dull article appear professional. She has a talent for adapting to her readership and therefore never fails to strike the right tone in her writing. I have read many of her articles on Burton's Little Theatre Company and despite initially having the intention to read only a sentence or two, she somehow engages me enough to digest every single word with zeal. It's evident she takes great pride in her work and she seems to have profound knowledge in almost any topic that is thrown at her. What's more, you'll never find a spelling mistake in anything she's written!
I met Elaine and started working with her in July last year as she helped me to promote a charity event I was organising. Elaine's enthusiasm is palpable and very infectious and you kind of get swept along with her ideas and her positive vibes - and thats a nice wave to be on! With Elaine's help I was able to make people aware of my event through all kinds of social media including facebook and twitter ... and she even came along to the presentation of the funds we raised to add her moral support. I can honestly recommend Elaine most highly.
Elaine Pritchard is at the top of her field. She writes passionately and supports inspirationally. She is bursting with creativity, which informs everything she does. I've worked with her on several projects, all of which have been all the more rich for Elaine's involvement. I recommend her without hesitation.
Elaine is so friendly, helpful and professional. She gave me some great advice when I was setting up my own website www.ofthetimes.co.uk and helped me to develop my business through the use of social media and search engine optimisation. I'd not hesitate to recommend Caittom Publishing!
I have known Elaine for a number of years professionally and more recently she has assisted us at www.workclever.co.uk with an article writing requirement. The feedback we have received regarding the piece from our editorial contacts has been exceptional. I would, without hesitation recommend Elaine's services. Zoe Hendricks, Director, Work Clever Ltd.
I have known Elaine professionally in a number of capacities over more than ten years and have learned a lot from watching her in action: she has the skills required to make each word count and I continue to look forward to seeing her latest work. She has been a writer since the beginning of her working life and although she is also now an accomplished people and business manager, she excels in those all-important core communication skills which shine through in her online work and in her news releases. Her work is a pleasure to read and also does the job: Elaine's content-heavy, keyword-packed websites have secured many awards during her career. She has up-to-date knowledge and continuing success in writing lucidly and economically for the internet. I'd urge anyone to take a look at her recent work to see for yourself.
Elaine provides a fantastic writing service that is value for money. She is prompt with her communications and does not stop working on the piece until the customer is entirely satisfied. I shall be using her services again in the future.
I have used Elaine Pritchard as a writer for both website content and print articles. She produced exactly what was needed - on time and to the specification.
Elaine gives both her time and passion into her writing. She is such a huge support to our rescue work and gives her time unconditionally. Her writing is informative and heart warming and she really listens to what things are important to you and portrays them so well in all her pieces.
As a search marketing company, we have very exacting standards in terms of copy writing. We work with Caittom for our own PR and copy writing as well as recommend them to our customers. Superb quality, highly professional, reliable, organised - I can't think of any more superlatives but they are whole heartedly recommended by us.
Elaine did a press release for us when we started our business last year. We found her friendly, efficient and very professional. She was excellent at making us feel relaxed (it was our first interview and we were quite nervous!)and it felt more like chatting with a friend. As a result of her fabulous write up (which she ran by us and we were free to make any changes before publication), our business attracted loads of new business and we also got an interview on Radio Derby. We would not hesitate in recommending Elaine, she's brilliant at her job! Sarah Yates, The Bespoke Dog Bakery
I have asked Elaine to help me produce a number of press articles and to produce some copy for me. Everytime I have used Caittom Publishing I have been very impressed and found Elaine very easy to work with. Richard Shakespeare Disability Consultant.
I have known Elaine Pritchard from Caittom for many years, both as a colleague and also as a user of her company's services. In 2011, I asked Elaine to assist Cartwright with a website and social media project on behalf of a national food company. It was an extensive project; Elaine carried out an audit of the company's social and digital media offering - and gave excellent advice and came up with really creative ideas on how to improve its offering. Elaine is extremely professional, full of sparkling ideas - and is a pleasure to deal with. Elaine is not only a fantastic writer, but she explains the ways of new media is a manner which is really easy to understand - and has a commonsense approach to projects. I look forward to working with Elaine on many more projects in the future.I cannot recommend Elaine and Caittom more highly.