First Steps to Using Twitter for Business


Posted by: Jan B on: 26 July 2010
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Using Twitter for Business

First Steps

  1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
  2. Add a picture. ( Shel reminds us of this.) We want to see you.
  3. Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
  4. Point out interesting things in your space, not just about you.
  5. Share links to neat things in your community. ( @wholefoods does this well).
  6. Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
  7. Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
  8. Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
  9. Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
  10. Talk about non-business, too, like @astrout and @jstorerj from Mzinga.

Courtesy of Chris Brogan - view original item HERE


About the Author
Jan B Joined: November 2008     Blog Posts: 121
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Hi. I'm Jan. Married with two lovely daughters. Have very little spare time as my second job is a taxi service taking them to various activities every weekday evening and on Saturdays (not complaining - it's good that they have lots of interests)!

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