Strangebrew Information

Brand Alchemy - "Adding Value to Your Brand"

No stranger to operating in the Beaconsfield area, Strangebrew will meet with you in and around Amersham, Chesham, High Wycombe or any other area of Buckinghamshire or Oxfordshire according to your requirements.

PASSION, QUALITY AND SERVICE

Phil Strachan of Strangebrew is passionate about quality and service, from this wellspring of goodness flows a veritable goldmine of creative innovation and advice for his extremely fortunate clients. Everyone who has had the privilege of working with Phil has nothing but good words to say about him and what he does for their Brands. Have a look at the testimonials attached to this feature, a small percentage of the huge amount of companies that are grateful to have benefited from the Strangebrew creative genius and flair for 'nailing their Branding' perfectly for future growth.

PERCEPTION
Perception is what matters. People and potential clients judge businesses and Brands by how they perceive them. If a Company's business name, logo and business card look old fashioned and amateurish and its communications are out of date then that Company will be judged to be out of touch. Its products or services will be judged to be inferior and of lower value than a competitor with a more up to date presentation and a more relevant message.

It does not matter if the Company's products and services are actually state of the Art rather than state of the ARK - because what really matters is how they are perceived - That is how they will be judged by potential new Clients. Good Powerful Branding differentiates your product or service from that of your competitors. It adds value and makes your products or services more appealing.

IDENTITY
But it goes much deeper than just a name or a logo - they are just what stand for the Brand - the shorthand if you like. Good Branding reflects and projects what your business stands for - your Brand values such as reliability, trustworthiness and quality. Your Brand identity is how you want to be seen and you need to know this in order to create and build a good Brand.

PROMISE
Importantly, you have to live the Brand because a Brand is all about consistency at every touch point from your experience with a product or service through to the advertising. Brands must be consistent because brands are in fact a contract with the customer or client - they are a promise of delivery that is true to the brand's values each and every time.

EQUITY
People buy Coca Cola because it is 'the real thing', not because it has a nice bottle shape or a nice red and white scripted logo. This is a powerful motivating message delivered consistently over time. People buy L'Oreal because 'they are worth it', put a supermarket label on the same product and it might only command a quarter of the price that the L'Oreal Branding does. So, what do you think, is it worth building a Brand? Do brands add value - they can - and they do. In fact, they are now realised as individual assets, as equity on the balance sheets of companies all over the global marketplace.

EXPERIENCE
Phil is in the business of Branding, Identity and Design and has over 30 years combined experience in running brands on the client side and launching, relaunching, refreshing, re-energising and revitalising brands and businesses of all shapes and sizes on the consultancy side. He puts the emphasis very much on being judged face to face, on what Strangebrew could do for potential clients on their businesses and Brands, rather than relying on them judging him on what he has done for other people; even though we have a stack of testimonials (see above this feature) to prove his worth. He is more than happy to meet up for a chat anywhere (and a beer perhaps) to discuss honestly whether he can help you. His clients range from one person start-ups to blue chip multinationals and global brands and he gives the same outstanding service no matter who you might be or what size of company you are talking about.

VISION
There are many people who don't fully understand what 'Brand and Brand design' is. Phil is one of the few people who does; and he can put that understanding into action on your behalf. But make no mistake, Phil will want to speak to you, chat to you and get to know you. He will want to get under your skin and dig out everything there is to know about what you think your business is about, what you think you are doing, what you think you are delivering/offering to clients, where you want to position yourself, what your hopes are and what you dream about - he will persist until he fully uncovers the vision inside of you.

STRATEGY
It doesn't matter if you are a one man start-up business or a multi-national corporation, whether you think you already have a Brand or you don't think you have a clue, Phil will persevere in the pursuit of everything he needs from you until it is time to perform that Brand Alchemy that is Strangebrew. The Brand Alchemy that adds value beyond compare. The percolation of all your discussions produces a creative distillation, a Strangebrew, that 'nails your Brand' outright. There will be no doubt in your mind that this is the elusive 'something' that you have been seeking. Phil will then efficiently action the step by step plans you have discussed together in a meticulously planned programme of delivery and your Brand will come to life, fully equipping your company for success in the 21st Century. You will at last have a cohesive Brand strategy that really works.

Your Brand is your main distinguisher from your competitors and what your Brand says about you is vital. Simplicity is important, so is relevance and some Brands need to be aspirational rather than purely inspirational. This depends on your situation - is your Brand being used to define what you stand for, is this enough, or does your Brand need to inspire and engage? Phil's expertise in leading you through the complex maze comprising Brand, Identity and Design and the sheer outstanding capability and creativity offered by Strangebrew comprises one of the best tools you could ever hope to use to ensure your preferred place in today's competitive business marketplace. Phil Strachan is, without a doubt, a welcome breath of life to entrepreneurs everywhere.

NATIONAL ENTERPRISE
As if the above wasn't enough for one tall Scotsman, Phil Strachan from Strangebrew who specialises in Branding, Identity and Design, also works with Peter Jones' National Enterprise Academy where he runs creative workshops and challenges and mentors tomorrow's would-be entrepreneurs.

The National Enterprise Academy, launched in September 2009, is the brainchild of Peter Jones of Dragon's Den fame. One of the UK's most successful entrepreneurs, Peter had a vision of creating a centre of excellence for developing enterprise skills and this vision involved shifting the boardroom into the classroom in order to equip the future generation with the necessary skills and confidence to aim higher.

The National Enterprise Academy is the UK's first non-profit educational institution dedicated to teaching enterprise and entrepreneurship and it is a pioneer in terms of providing students with the perfect launch platform for their business careers.

Importantly, in its first year, the results achieved by the NEA and its students were classified as 'outstanding' by Ofsted.

VALUE
The contribution Phil Strachan makes to the education of tomorrow's entrepreneurs is so valuable it's priceless. If you decide to have Strangebrew contribute that same amazing concoction of excellence, expertise and creative alchemy to your Brand - whether you are an entrepreneur just starting out, an established company requiring a makeover or a corporate Brand looking to refresh or entirely Rebrand, you will understand why the value Phil adds to any Brand is something you can't afford to be without - call Phil Strachan now on 07770 753975 - don't procrastinate, he's a busy man!

It is to your advantage to mention thebestof Beaconsfield when contacting Strangebrew so that they can give you the best of service!

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