Sign In/Up Search Sections

about us

media-image media-image

Mercedes and smart new car dealers and used car dealers for Basingstoke

<?xml version="1.0"?>

Mercedes-Benz and smart of Basingstoke – your first port-of-call for new and Approved Used Cars, servicing and parts.

Call us now on 08432 183 226

Part of the Tony Purslow group, Mercedes-Benz and smart of Basingstoke has gone from strength-to-strength since the family-owned business was launched in 1995. The business has earned an enviable reputation amongst customers for the unrivalled standards of service that it provides – a fact also recognised by the manufacturer which has bestowed numerous awards on the operation and recently ranked it as one of the top Mercedes-Benz retailers in the country.

Whilst service has been paramount to Mercedes-Benz and smart of Basingstoke’s success so are the people who are responsible for looking after the requirements of existing and prospective customers. Across its business, the retailer boasts an established team that takes great pride in delivering a professional yet personalised and friendly service – indeed 13 of the original 22-strong workforce who started on day one are still core members of the team.

Whether enquiring about a new or Approved Used Mercedes-Benz or smart, bringing an existing vehicle in for a service or seeking an answer to a vehicle query, we are committed to ensuring each and every customer is completely satisfied with their experience – so much so that they would have no hesitation in recommending us to a friend, family member or colleague.

We believe that our customers:

• are the most important people in our business.
• are not dependant on us - we depend on them.
• they bring us their needs; it is then our job to
fulfill these needs in the most attentive and
courteous manner possible.

An established business you can trust

Since commencing operations 16 years ago with 22 members of staff, Mercedes-Benz and smart of Basingstoke has evolved into a thriving business with family values very much still at its heart. Tony Purslow set up the official Mercedes-Benz franchisee for North East Hampshire in 1995 and was appointed as the official Mercedes-Benz franchisee for the North West Surrey territory in August 2002, which now employ more than 140 people and boast a database of over 33,000 customers.

State-of-the-art facilities

Situated at Houndmills, Mercedes-Benz of Basingstoke’s impressive facilities provide a fitting environment in which to display the latest models to wear the three-pointed star. The state-of-the-art showroom can accommodate up to 8 vehicles and also features the region’s AMG Performance Centre, which displays models from the acclaimed performance range.

There is also a dedicated sales area for smart, which showcases 5 cars from the iconic brand.

Visitors can take advantage of a stylish lounge within the showroom, where they can relax with a refreshing cup of coffee and a newspaper, catch up with the latest TV news or continue with their business activity at one of the workstations with the added advantage of complimentary Wi-Fi.

Approved and adored

As well as new cars, motorists can also view an extensive and impressive selection of Approved Used Cars at the Houndmills site including much sought-after ex-demonstrator models.

The retailer can display up to 23 Mercedes-Benz and smart cars with most models represented. In addition, customers also have access to more than 120 vehicles in group stock.

What’s more, Mercedes-Benz and smart of Basingstoke is always interested in acquiring suitable vehicles in order to maintain the quality of its Approved Used Car stock. So if you are thinking about selling your Mercedes-Benz or smart and it is under four-years-old, has covered less than 40,000 miles, has a full service history and no more than two owners, please talk to us first.

Putting ‘service’ into our servicing

No-one takes greater care of your Mercedes-Benz or smart than a Mercedes-Benz and smart Official Workshop as where else can you count on the expertise of technicians trained to the highest and latest standards by the manufacturer.

But that’s not all as we also offer a range of services that not only enhance the ownership experience of existing Mercedes-Benz and smart drivers but add real value to it too.

Our provision includes:

• All work is carried out by fully trained Mercedes-Benz and smart technicians using state-of-the-art diagnostic equipment
• Fully authorised smart service centre.
• In-House Body Shop and Accident Repair Centre.
• Significant discounts for vehicles over 3 years old.
• Service Contracts to enable you to spread the cost of vehicle maintenance flexibly and affordably.

• Complimentary accident management service.
• Your car will be fully cleaned and vacuumed after the work is completed.
• A collection and delivery service or courtesy car while your car is being serviced.
• Lifts home or to work after you have dropped your car off.
• A while-you-wait service for the shorter jobs.
• Mercedes-Benz to You - Bringing vehicle checks right to your door.


Whether you are choosing your next company car or managing a fleet, it makes perfect business sense to talk to our Basingstoke-based Corporate Sales Department.


Whole life costs and residual values mean that the latest Mercedes-Benz models are a more accessible and affordable consideration for firms than ever before in addition to the traditional brand values of quality, reliability and class-leading safety.


Our ‘one stop shop’ approach covers:


• Advice on Emissions and CO2.
• Operating Costs - SMR, Whole Life Costs, Current and Future Company Car Tax.
• Financial Services, including Contract Hire, Leasing and Personal Contract Purchase.
• Service and Maintenance Contracts.

For more information about our range of new and Approved Used cars, servicing and corporate contracts, please call Tony Purslow Mercedes-Benz and smart of Basingstoke
on 08432 183 226.




Please mention
The Best of Basingstoke
when contacting
Tony Purslow
so we''ll know you only look for the best in
New Cars in Basingstoke


latest reviews

In May 2012, said about Tony Purslow - Mercedes

You're really getting right in all areas, particularly in your after sales service. Nothing seems so much bother, always polite and prompt. A real example of how to exceed expectation and keeping me delighted. Why can't all retail experiences be this nice? Keep it up.

5/ 5stars
Click if you found this review helpful

In May 2012, said about Tony Purslow - Mercedes

I have an e class 320 and old CLK 230 convertible. I some times drive my cars and race track cars at the weekend. I am Principal of Basingstoke College of Technology. The service I have received from Tony Purslow has been beyond good. Always polite, informative and helpful. On many occasions cars have been dropped or collected to suit. Most importantly they have always resolved any issues I've had and I've had a few!! They are a first class example of how to treat customers and exceed expectation. Well done and thank you.

5/ 5stars
Click if you found this review helpful

In February 2012, said about Tony Purslow - Mercedes

I initially went to Tony Purslow to look at a Smart car for my business. I was very impressed with the helpful sales staff and also the fact that they had a resident financial advisor who could talk me through the various options available to me to maximise the tax benefits. All in all a very impressive service and I would recommend them whole heartedly.

4/ 5stars
Click if you found this review helpful

In February 2012, said about Tony Purslow - Mercedes

I assisted my father-in-law in purchasing a new car recently and was totally impressed by Tony Purslow - on top of looking after us really well they offered us a really good deal and a much better trade-in than anyone else. This is the third consecutive Merc my father-in-law has bought and I'm sure it won't be his last - keep up the good work!

5/ 5stars
Click if you found this review helpful

In February 2012, said about Tony Purslow - Mercedes

What an amazing company Tony Purslow is! Your Service Department, customer care and quality of work is second to none and is what one would have expected in Rolls Royce 40 years ago! Your “old car” discount is very much appreciated and you will have my business, as long as I have the car – I have sung your praises, and will continue to do so, to all Mercedes owners I know!

4/ 5stars
Click if you found this review helpful

In February 2012, said about Tony Purslow - Mercedes

For my part, I have now had my vehicle dealt with by Tony Purslow’s in Basingstoke, Hindhead and now Guildford and in all venue’s the attitude of the staff has been exemplary, they are polite, eager to assist and they communicate very clearly. My experience of Purslow’s has always been a pleasurable one and I hope to have many years of continued relations with the company.

5/ 5stars
Click if you found this review helpful

In February 2012, said about Tony Purslow - Mercedes

I can only say that I had first class service.

4/ 5stars
Click if you found this review helpful

In February 2012, said about Tony Purslow - Mercedes

From my experience, and I have had dealings with quite a few garages, Purslow’s is a fine example of customer care and service and I wonder why other companies find any level of service so difficult to achieve.

5/ 5stars
Click if you found this review helpful

In February 2012, said about Tony Purslow - Mercedes

This is just a quick note to thank you and all of your team and all of those that played a part in the supply of my new car. It has truly been a remarkable experience. As well as the reception we have had at Tony Purslow, our trip to Stuttgart was dotted with examples of service at its best. Marks hand-over yesterday with Gary made me feel very special. As a company ourselves which provides service I know how difficult it is to get the balance right and in this case your company was spot on.

5/ 5stars
Click if you found this review helpful
  • Contact Us

    Edison Road
    RG21 6YH
    T: 08432 183 226
  • find us here

Don't forget to mention thebestof when calling this business 08432 183 226

not quite what you're looking for?

Alerts on This Page