The business of Prom Night is one that has seen phenomenal growth in the last 5 years and it appears that this may be just the start.
Imported from America to celebrate graduation, from small beginnings, Prom Nights now represent a huge business opportunity to more and more business sectors.
The clothing sector was probably the first to benefit as clearly the first priority was for girls to have a lovely dress to wear. But, no longer is an off the peg high street party dress good enough, proms dresses are now often bought from bridal shops, made to measure and from luxury fabrics. They are often ordered months in advance. The boys get in on the act too, hiring formal evening suits, tuxedos and waistcoats from specialist shops.
The dress was just the start. There's shoes, florists sell corsages, jewellery incliding tiara's, and bags. Then there's the pampering before the event, hairdressers and beauty salons for nails and makeup and fake tanning. Even transportation gets a look in. Limousine hire companies are one of the beneficiaries but it doesn't stop there. People have told me of vintage cars and even helicopters being hired to make Proms night a truly memorable occasion. Venues, DJ's and catering companies are also beneficiaries.
What's more, it seems that Proms Nights are no longer a one time event in the lives of young people. The excitment of getting dressed up, being pampered, arriving in style is just too good to be experienced just once. Some junior and primary schools are now holding events as the children leave to progress to high school and the same is happening in sixth form colleges to celebrate the end of 'A' level studies.
When you consider how huge the wedding industry has become and how average spending has increased over the last 30 years, it doesn't take much imagination to see were proms spending is likely to go. All in all the Proms phenomena is an opportunity for businesses, not to be missed.
For beautiful proms dresses, accessories and suit hire take a look at the following: http://www.thebestof.co.uk/local/barnsley/business-guide/feature/cupid-connections/50800
and for a great selection of local beauty salons: http://www.thebestof.co.uk/local/barnsley/business-guide/beauty-salons